Social Media Manager

GeneDx

Social Media Manager at GeneDx managing and creating content for organic social media platforms. Engage with audiences and deliver impactful messaging to enhance brand recognition.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $125,000 - $138,000 per yearWebsite

About the role

Key responsibilities & impact

Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors.
Set and report on monthly and quarterly social media goals aligned to the company’s social media strategy, while improving internal processes to increase efficiency.
Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team.
Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation.
Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging.
Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time.
Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives.
In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities.
Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals.
Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels).
Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking.
Lead and support the GeneDx employee social advocacy program, helping employees amplify company messaging and thought leadership content.
Identify and develop new opportunities for social storytelling that elevate the GeneDx brand, humanize our mission, and engage key audiences including healthcare providers, patients, families, and employees.
Partner cross-functionally with internal teams to uncover compelling stories, milestones, customer experiences, and thought leadership opportunities suitable for social amplification.
Recommend and pilot new content formats, campaigns, creator collaborations, and platform-specific storytelling approaches to increase engagement and brand affinity.
Translate complex healthcare and genomics topics into accessible, engaging, and platform-native social content with subject matter experts as spokespeople.
Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience.

Requirements

What you’ll need

Bachelor’s degree with 7-10 years of experience in social media, content marketing, digital marketing, communications, or related field.
At least 3 years of professional experience creating content across multiple social media platforms, such as LinkedIn, Instagram, Facebook, X, and emerging channels.
Experience managing social media editorial calendars, newsletters, and employee advocacy initiatives.
Experience with social media management and analytics tools, including Google Analytics, LinkedIn Analytics, Meta Business Suite, Sprout Social, and/or similar platforms.
Experience in the healthcare industry and/or in a regulated environment (desired but not required).
Understanding of graphic design fundamentals, with professional experience using Canva, Adobe Photoshop, InDesign, Illustrator, or other graphic design programs.
Professional expertise in crafting compelling and scroll-stopping social content, with B2B experience desired.
Strong storytelling instincts with the ability to identify meaningful narratives and translate complex topics into engaging social-first content.
Keen attention to detail and accuracy, applying that skill to tasks such as proofing copy, creating UTM/tracking parameters, and measuring creative performance.
Ability to interact professionally and personably with a wide range of people including healthcare provider customers, patients and their families, employees, and company leaders.
Ability to manage multiple projects, re-prioritizing deliverables as needed.
Excellent data analysis, reporting, communication, and presentation skills.
Eagerness to achieve personal, team, and company goals via both tried-and-true and new, innovative approaches.

Benefits

Comp & perks

Paid Time Off (PTO)
Health, Dental, Vision and Life insurance
401k Retirement Savings Plan
Employee Stock Purchase Plan
Employee Discounts
Voluntary benefits
Programs for parents and parents-to-be

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingdigital marketingsocial media managementsocial media analyticsgraphic designstorytellingcontent creationeditorial calendar managementperformance trackingB2B marketing

Soft Skills

attention to detailcommunicationproject managementinterpersonal skillscreativityanalytical skillscollaborationadaptabilityleadershipproblem-solving