Genea

Partner Marketing Manager

Genea

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $85,000 - $100,000 per year

About the role

  • Own and execute joint marketing programs with Genea’s integrator and technology partners, including campaign planning, execution, and performance tracking
  • Serve as the primary marketing liaison for assigned partners, leading monthly partner marketing calls and coordinating deliverables, timelines, and outcomes
  • Own Partner Portal engagement around certifications, content, users, and permission setting
  • Translate high-level GTM priorities (set by Genea leadership) into clear, executable partner marketing plans
  • Collaborate closely with Product Marketing to develop joint value propositions, messaging frameworks, and positioning for partner-led solutions
  • Support partner-aligned product launches by coordinating messaging, content, campaigns, and go-to-market activities with both internal teams and external partners
  • Develop and execute account-based marketing (ABM) campaigns in collaboration with Sales, Partners, and Marketing
  • Plan and execute a mix of awareness, thought leadership, and demand-generation campaigns with partners, balancing near-term pipeline impact with long-term brand and ecosystem growth
  • Manage co-marketing assets such as webinars, joint content, events, partner toolkits, landing pages, and campaign-in-a-box programs
  • Track and report on partner marketing performance, including campaign outcomes, pipeline influence, and engagement metrics
  • Identify opportunities to improve partner marketing scalability, consistency, and repeatability through playbooks, templates, and processes
  • Work cross-functionally with Demand Generation, Sales, Product Marketing, and Partner teams to ensure alignment and execution excellence
  • Performs other related duties as assigned by management

Requirements

  • 4–7 years of B2B marketing experience, with at least 2–3 years in partner, channel, or alliance marketing
  • Experience working with integrator, reseller, or technology partners in a B2B SaaS or technology-driven environment
  • Proven experience managing multi-stakeholder marketing programs and cross-functional collaboration
  • Strong understanding of partner GTM motions, including co-selling, co-marketing, and ABM strategies
  • Experience planning and executing integrated marketing campaigns (webinars, content, events, digital campaigns, etc.)
  • Ability to analyze and report on campaign performance, pipeline influence, and partner engagement metrics
  • Comfortable working in CRM and marketing automation platforms (Salesforce, HubSpot)
  • Highly organized with strong project management skills and attention to detail
  • Strategic thinker who can connect partner activities to broader business outcomes
  • Confident communicator who can represent Genea in partner-facing conversations
  • Self-starter who thrives in a fast-paced, evolving environment
  • Collaborative mindset with the ability to influence without direct authority.
Benefits
  • 401k matching
  • PTO
  • 100% paid parental leave
  • remote work options
  • development/training opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingpartner marketingaccount-based marketing (ABM)integrated marketing campaignscampaign performance analysispipeline influenceco-sellingco-marketingproject management
Soft skills
strong communicationcollaborationstrategic thinkingorganizationattention to detailinfluence without authorityself-startercross-functional collaboration