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Employee Benefits Manager
GenEmployee Benefits Marketing Manager commercializing Gen's cybersecurity and financial wellness solutions. Leading go-to-market strategy, product launches, thought leadership, and cross-functional marketing execution.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, product launch management, and commercialization plans for Employee Benefits and related sectors. Proven ability to collaborate cross-functionally and leverage competitive intelligence to drive successful marketing initiatives.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentProduct Launch ManagementCross-Functional LeadershipCompetitive IntelligenceExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B MarketingCommercialization KnowledgeStrategic PlanningMessaging and PositioningCustomer ResearchProduct Marketing KnowledgePerformance MeasurementCampaign StrategyAudience SegmentationContent Creation
Soft Skills
Excellent Presentation SkillsAbility to Influence Without AuthorityStrong Business AcumenCollaborationStakeholder Alignment
Tools & Technologies
AI ToolsMarket Research ToolsEditorial Calendar SoftwareContent Management SystemsCustomer Relationship Management (CRM) Systems
Industry Keywords
Employee BenefitsHR TechnologyFinancial WellnessCyber SafetySaaSFinancial Services
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Create commercialization strategies for new and existing Employee Benefits solutions
- Develop go-to-market strategies aligned with product capabilities, customer needs, and market needs
- Define launch objectives, success metrics, timelines, and commercialization plans
- Build repeatable go-to-market processes across multiple products
- Champion AI tools and emerging technologies across market research, competitive intelligence, messaging, launch planning, content creation, audience segmentation, and campaign personalization
- Develop positioning, messaging, value propositions, and differentiation
- Translate complex product capabilities into compelling customer value
- Create messaging frameworks for employers, brokers, consultants, and sales teams
- Develop and own thought leadership strategy for Employee Benefits, Financial Wellness, and Cyber Safety
- Support white papers, articles, webinars, and other insight-driven content
- Collaborate with Sales and Product subject matter experts to create compelling narratives
- Build and maintain an editorial calendar supporting launches, sales cycles, and demand generation campaigns
- Serve as marketing lead for new product launches
- Partner with Product Management throughout product development
- Coordinate launch readiness across Sales, Demand Generation, Creative, Communications, Customer Marketing, Legal, Operations, and Executive Leadership
- Drive stakeholder alignment while balancing competing priorities
- Monitor industry trends, competitive activity, and customer needs
- Gather feedback from Sales, brokers, employers, and customers
- Identify market opportunities supporting future product innovation
- Define launch plans and integrated marketing strategies
- Partner with Demand Generation on campaign strategy and Customer Marketing on lifecycle experiences
- Ensure launch activities remain aligned throughout the customer journey
- Measure launch performance against KPIs
- Analyze adoption, pipeline, engagement, and customer feedback
- Recommend performance-based optimizations
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or related field
- 8+ years of B2B marketing experience
- Experience leading product launches
- Experience developing go-to-market strategies
- Experience working with Product Management and Sales organizations
- Product marketing knowledge
- Go-to-market strategy knowledge
- Commercialization knowledge
- Product launch management
- Strategic planning
- Executive communication
- Cross-functional leadership
- Competitive intelligence
- Messaging and positioning
- Customer research
- Strong business acumen
- Excellent presentation skills
- Ability to influence without authority
- Experience managing highly visible strategic initiatives
- Experience in Employee Benefits, HR Technology, Financial Wellness, Cyber Safety, SaaS, or Financial Services is preferred