Lifecycle Journey Manager, Cross-Sell & Expansion

Gen

Lifecycle Journey Manager at Gen leading cross-sell and expansion strategies for digital products. Driving user journey optimization and partnership with AI decisioning stack.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, particularly in cross-sell and upsell strategies, with a strong focus on data-driven decision-making and AI-driven personalization. Proven ability to design and execute multi-channel user journeys while effectively collaborating across functions to drive expansion revenue.

Highest-signal resume keywords

Lifecycle Marketing StrategyData LiteracyJourney Design in IterableAI Decisioning DirectionCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cross-Sell StrategyUpsell StrategyMonetizationLifecycle PlansData AnalysisPropensity LogicFunnel AnalysisCohort AnalysisIncrementality AnalysisTriggered Programs

Soft Skills

Excellent Written CommunicationAttention to DetailOwnershipAction OrientationStakeholder Alignment

Tools & Technologies

IterableBrazeSalesforce Marketing CloudAIDHightouch

Industry Keywords

Digital Product MarketingSubscription BusinessGrowth MarketingRetention MarketingCompliance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).
Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.
Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.
Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.
Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging.
Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.
Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.
Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs.

Requirements

What you’ll need

5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization.
A track record owning both strategy and execution - you’ve defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps.
Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption) rather than one-off blasts.
Comfort directing AI / ML decisioning or personalization (predictive scoring, next-best-action models).
Cross-functional influence with Product, Data, Legal / Compliance, and Creative; able to align stakeholders without authority.
Excellent written communication and a high bar for QA and detail.
A bias toward ownership and action - you ship, learn, and iterate quickly.

Benefits

Comp & perks

Competitive salary with a performance-based bonus scheme (up to 10%)
Flexible working hours with hybrid / home-office options
The chance to join a major global tech company listed on the S&P 500
A meaningful learning & development budget and clear career growth
Comprehensive health and wellbeing benefits
Modern equipment (Mac/Windows) for work and personal use
Employee Stock Purchase Plan