Lifecycle Journey Manager – Retention

Gen

Lifecycle Journey Manager at Gen, leading user retention strategies across the MoneyLion platform. Focusing on metrics and AI decisioning to enhance customer engagement.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLead💰 $160,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle and retention marketing, with a strong focus on data-driven strategies to enhance retention rates and reduce churn. Proficient in designing and executing retention programs using advanced analytics and AI decisioning tools.

Highest-signal resume keywords

Retention Strategy OwnershipIterable Journey DevelopmentAdvanced Data LiteracyTriggered Retention ProgramsCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention Rate AnalysisChurn ScoringSurvival AnalysisCohort AnalysisExperimentation DesignData-Driven Decision MakingAI Decisioning InputsRetention Program DesignIncrementality MeasurementJourney Mapping

Soft Skills

Excellent CommunicationInfluence Without AuthorityStakeholder AlignmentOwnershipAction Bias

Tools & Technologies

IterableBrazeSalesforce Marketing CloudHightouchAnalytics Platforms

Industry Keywords

Lifecycle MarketingCRMRetention MarketingDigital ProductSubscription Business

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own end-to-end retention strategy and the primary KPI - Retention Rate, repeat monetization moments, D30/Dn retention, and churn.
Define retention and churn scoring, triggers, and intervention logic; set the signals and guardrails the decisioning stack (Hightouch) acts on.
Design reactivation, win-back, and engagement journeys, and build direct-deposit and habit stickiness.
Build and launch in Iterable - increasingly via AI decisioning - owning QA, frequency, and suppressions.
Design holdouts and read incrementality with Analytics to prove true retention lift, distinguishing it from compounded-cycle artifacts.
Shape the loyalty and premium experience in partnership with PMM and Product.
Own the numbers and the retention narrative for leadership, surfacing insights and clear next steps.
Direct and supervise the AI agents that execute retention programs, and set their guardrails.

Requirements

What you’ll need

7–10+ years in lifecycle / CRM / retention marketing for a digital product or subscription business, with a deep retention and churn focus.
A track record owning retention strategy and personally shipping journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
Advanced data literacy - survival / cohort analysis, incrementality, and experimentation design.
Experience building triggered, always-on retention programs (onboarding, win-back, reactivation, loyalty).
Comfort defining inputs to ML decisioning (churn scoring, next-best-action) and interpreting model outputs.
Senior cross-functional leadership - influence without authority and keep stakeholders aligned and moving.
Excellent communication; able to set definitions and measurement standards the wider team adopts.
A bias toward ownership and action.

Benefits

Comp & perks

Competitive salary with a performance-based bonus scheme (up to 15%)
Flexible working hours with hybrid / home-office options
The chance to join a major global tech company listed on the S&P 500
A meaningful learning & development budget and clear career growth
Comprehensive health and wellbeing benefits
Modern equipment (Mac/Windows) for work and personal use
Employee Stock Purchase Plan