Principal Product Designer

Gen

Principal Product Designer at Gen focusing on user-first solutions across platforms. Collaborating closely with teams to translate strategy into high-quality experiences while leveraging AI.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates mastery in end-to-end product design, including discovery, information architecture, high-fidelity UI, and prototyping, while leveraging user empathy and data-informed decision-making to create beautiful, user-centered experiences. Skilled in developing design systems and collaborating across disciplines to align design outcomes with business goals and user needs.

Highest-signal resume keywords

8+ Years Product Design ExperienceEnd-To-End Product Design MasteryExceptional Interaction And Visual DesignExperience With AI-Driven FeaturesStrategic Systems Thinker

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Information ArchitectureUser Interface DesignPrototypingInteraction DesignVisual DesignDesign SystemsUser TestingData-Informed Decision-MakingMobile-First DesignMicro-Interactions

Soft Skills

CuriosityAdaptabilityCollaborationInfluenceUser Empathy

Industry Keywords

B2C ProductsCybersecurityFinancial ServicesAI-Powered ProductsUser-Centered Design

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Shape strategy through design: Translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals.
Raise the bar for craft: Own end-to-end experience quality—from flows and information architecture to interaction details and visual polish—so that every touchpoint feels cohesive, confident, and human.
Design intelligent experiences: Bring clarity and usability to AI-powered products by designing interactions that feel natural, transparent, and trustworthy.
Think systematically: Design scalable design patterns and frameworks to make more room for the hardest problems.
Turn insights into impact: Translate complex problems and abstract ideas into simple, usable, and delightful solutions grounded in user needs and data.
Prototype and test with AI: Explore new possibilities through discovery, rapid prototyping, and user testing—especially around how AI can simplify tasks or personalize experiences.
Collaborate and influence: Partner across disciplines to align design outcomes with user needs, business goals, and AI capabilities.
Champion design quality: Ensure every touchpoint is cohesive, accessible, human-centered and beautiful. Give and solicit feedback to ensure we maintain a high bar for craft.

Requirements

What you’ll need

8+ years of product design experience, with majority shipping mobile-first B2C products at scale.
Experience in cybersecurity or financial services is helpful, but curiosity, adaptability and a maker’s mindset matter more.
Able to take large, ambiguous problem spaces and break them into clear, actionable steps.
Exceptional interaction and visual design craft—best-in-class layout, navigation, IA, UI, motion, and micro-interactions.
Strategic, systems thinker who knows how design drives user value and business growth across journeys and platforms.
Experienced in creating design systems, standards, and principles that raise quality across a product organization.
Mastery of end-to-end product design: discovery, flows and IA, high-fidelity UI, prototyping, and implementation partnership.
Strong intuition for usability, complemented by deep user empathy and a belief in data-informed decision-making.
Influential, collaborative partner who leverages design to shape product and engineering decisions.
Curious, adaptable, and comfortable working across time zones and cultures; startup or solo-designer experience is a plus.
Experience with AI-driven features (personalization, recommendations, automation) is a strong plus.
You’re obsessed with beautiful experiences and thoughtful details.

Benefits

Comp & perks

401(k) match
health insurance options
disability coverage
life insurance
unlimited paid time off