Public Relations Manager

Gen

Public Relations Manager for LifeLock at Gen Digital enhancing brand visibility and media relationships. Leading PR strategy across product launches, partnerships, and consumer engagement.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLead💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing comprehensive PR strategies, building media relationships, and translating complex topics into engaging narratives. Proven ability to lead cross-functional collaboration and measure campaign success effectively.

Highest-signal resume keywords

PR Strategy ExecutionMedia RelationsCrisis CommunicationsStorytellingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PR Program ManagementCampaign MeasurementStrategic PlanningWritingStorytelling

Soft Skills

JudgmentCommunication

Tools & Technologies

AI-Powered Tools

Industry Keywords

Consumer BrandsThought LeadershipInfluencer InitiativesMedia CoverageFinancial Wellness

About the role

Key responsibilities & impact

Own and execute the LifeLock PR strategy across product launches, partnerships, seasonal moments such as tax season, and broader thought-leadership opportunities.
Drive rapid response and newsjacking opportunities across Gen’s consumer brands, including Norton, LifeLock, Avast, and MoneyLion.
Translate research, product insights, and consumer trends into compelling media storylines, press materials, campaigns, and executive thought leadership.
Build strong media relationships and secure high-impact coverage across consumer, lifestyle, tech, and personal finance outlets.
Lead proactive outreach and storytelling that strengthens LifeLock’s trust, relevance, and consideration.
Prepare spokespeople and senior leaders for interviews, speaking engagements, and bylined content.
Collaborate cross-functionally across marketing, product, research, brand, social, legal, and other teams on integrated campaigns.
Support influencer initiatives, align creator opportunities with brand priorities, and coordinate with agencies and external stakeholders.
Define success metrics, track performance, and report on coverage quality, share of voice, sentiment, and campaign impact.

Requirements

What you’ll need

7–10+ years of PR and communications experience.
Proven success leading end-to-end PR programs from strategy through execution, measurement, and reporting.
Strong media relations background with a track record of securing quality coverage.
Ability to translate complex identity, security, and financial wellness topics into clear, compelling stories for mainstream audiences.
Experience with rapid response, issues or crisis communications, executive communications, and agency management.
Strong writing, storytelling, strategic planning, and judgment in fast-moving situations.
Experience working cross-functionally across marketing, product, research, brand, social, and legal teams.
Comfort using AI-powered tools and operating in a visible, hands-on individual contributor role.

Benefits

Comp & perks

Health & Wellness – Comprehensive medical, dental, and vision coverage for employees and eligible dependents.
Financial Security – 401(k) retirement plan with company match, Employee Stock Purchase Plan (ESPP), and opportunities to build long-term financial wellbeing.
Work-Life Balance – Unlimited paid time off (PTO), company holidays, and flexible work arrangements where applicable.
Professional Development – Annual education reimbursement and learning opportunities to support career growth.
Wellness Reimbursement – Reimbursement for eligible fitness and wellness-related expenses.
Additional Benefits – Access to commuter programs, legal assistance plans, family support resources, life and disability insurance, and exclusive employee discounts.
Employee Product Benefits – Complimentary access to Gen Digital products and services for employees, helping you protect your digital life at home and online.