Senior Manager, Lifecycle Marketing – Early Life Experience

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Senior Manager for lifecycle marketing overseeing user engagement strategies for LifeLock products. Leveraging data-driven insights to enhance new user retention and improve customer experience.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving user engagement and retention for subscription-based products through data analysis and personalized communication strategies. Proficient in utilizing reporting tools and MarTech platforms to enhance customer lifecycle programs.

Highest-signal resume keywords

Lifecycle Program ManagementCustomer Engagement StrategiesData Analysis and ReportingMarTech Tool ProficiencyRetention Improvement Techniques

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Lifecycle ManagementData AnalysisReporting ToolsEngagement MetricsRetention Strategies

Soft Skills

Analytical ThinkingCollaborationCommunication

Tools & Technologies

Adobe AnalyticsPower BIAmplitudeSalesforce Marketing CloudBrazeIterable

Industry Keywords

Subscription-Based ProductsCustomer Success ManagementOnboarding ExperienceUser ActivationEarly Life Retention

About the role

Key responsibilities & impact

Partner with other members of CSM and product to drive activation and engagement for new users to the LifeLock products
Identify opportunities to test welcome journeys for all LifeLock customers, with the goal of improving early life retention
Partner with Product to understand the onboarding experience and how we can utilize data to personalize member communications
Test and learn what other channels are value adds and improve ROI of early life outreach
Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities
Translate data insights into actionable recommendations for improving early life retention

Requirements

What you’ll need

Bachelor’s degree in Marketing or related field
8+ years working on a lifecycle program, preferably for a subscription-based product
2+ years’ experience working on engagement and retention within a lifecycle program
Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude
Experience with a large scale MarTech tool – SFMC, Braze, or Iterable preferred
Experience using AI in CSM workflow a bonus

Benefits

Comp & perks

401(k) match
health insurance options
disability coverage
life insurance
unlimited paid time off