Senior Media Buyer, Programmatic – Native

Gen

Senior Media Buyer driving growth across Native and Programmatic advertising for Gen's trusted consumer brands. Working collaboratively to execute campaigns, optimize performance, and manage revenue growth.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $128,000 - $136,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media buying across DSPs and native ad platforms, with a strong focus on optimizing campaigns to achieve revenue growth and performance targets. Proficient in leveraging data analytics and automation tools to drive campaign efficiency and scalability.

Highest-signal resume keywords

Media Buying ExperienceCampaign OptimizationData-Driven Decision MakingAudience TargetingDynamic Creative Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

DSP ManagementNative AdvertisingPerformance Metrics AnalysisRevenue Growth StrategiesData Integration

Soft Skills

Strong CommunicationAnalytical MindsetRisk Taking

Tools & Technologies

Google AnalyticsTableauLookerDV360Yahoo DSPTaboolaOutbrain

Industry Keywords

Programmatic AdvertisingCampaign PerformanceKPI OptimizationFirst-Party DataThird-Party Data

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a clear focus on hitting performance and revenue targets
Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact
Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements
Pilot new lines of business and offers, managing campaigns end-to-end and rapidly iterating from initial tests to scalable, revenue-generating programs
Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data-driven bidding, segmentation, and supply strategy
Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical-specific requirements
Leverage first-party and third-party data to build high-performing targeting and retargeting strategies
Monitor, analyze, and communicate performance trends regularly, identifying opportunities to expand and scale successful initiatives
Stay current on programmatic and native platform updates, identifying new opportunities to improve performance and scale

Requirements

What you’ll need

3-5+ years of hands-on media buying experience across DSPs (DV360, StackAdapt, Yahoo DSP, etc.) and native ads (Taboola and Outbrain)
Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM)
Deep understanding of audience targeting, optimization, and data integrations to improve campaign efficiency and scale
Demonstrate a willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data
Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies
Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting
Strong communicator who can translate data into actionable insights and partner effectively with internal stakeholders

Benefits

Comp & perks

401(k) match
health insurance options
disability coverage
life insurance
unlimited paid time off