Senior Director, Growth Marketing – Acquisition

Gen

Driving customer acquisition for Norton’s product portfolio through strategic planning and execution. Collaborating across teams to optimize messaging, pricing, and performance.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $240,000 - $265,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer acquisition strategy, growth marketing, and go-to-market execution, with a strong focus on data-driven decision making and audience segmentation. Proven ability to manage significant acquisition budgets and optimize performance across multiple channels.

Highest-signal resume keywords

Customer Acquisition StrategyGo-To-Market PlanningData-Driven Decision MakingAudience SegmentationMarketing Mix Modeling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingCampaign ManagementPerformance AnalysisFunnel OptimizationBudget ManagementPricing StrategyPromotional MechanicsAcquisition ExperimentationCreative Strategy DevelopmentMarket Dynamics Analysis

Soft Skills

Collaborative LeadershipInfluencing Without AuthorityAnalytical ThinkingCuriosity About AI

Tools & Technologies

Attribution ToolsMarketing Mix Modeling Tools

Industry Keywords

Subscription BusinessOnline BusinessMobile BusinessCustomer ValueCompetitive IntensityLocal Market Strategies

About the role

Key responsibilities & impact

Own acquisition planning for the current business, including annual and quarterly goal-setting, channel investment mix, and testing priorities.
Lead the briefing process for the media team, translating business priorities into clear goals, audience direction, messaging, and performance expectations.
Define acquisition priorities across core promotional periods like Black Friday and holiday, and seasonal campaigns like summer travel and back to school.
Lead go-to-market planning and execution for product feature launches, product updates, and seasonal campaigns, including positioning, messaging, channel approach, asset briefing, and launch coordination.
Maintain and optimize evergreen product and brand messages that drive acquisition across channels.
Drive creative updates in sync with product and seasonal cycles so assets stay fresh and perform well.
Own briefing with creative agency. Set objectives and creative strategies to share with internal agency for creative development and execution.
Own acquisition strategy for Norton's current product lines across paid, earned, and owned channels, connecting channel roles, funnel stages, and investment decisions into a coherent full-funnel approach.
Make strategic decisions on audience segmentation, channel mix, and promotional levers that drive demand and conversion.
Monitor competitors and market dynamics to inform channel investment and differentiation decisions.
Develop and maintain acquisition strategies for each key geography, reflecting local market maturity, competitive dynamics, and demand patterns.
Own the promotional and pricing strategy for acquisition across the current product portfolio, working closely with Product, Finance, and Revenue teams.
Keep all product messaging and assets accurate, current, and effective across key touch points, including key product visuals, product copy, app store descriptions, partner assets, and web product pages.
Track cross-channel funnel performance and keep a clear view of where acquisition is working, where it is not, and what to do about it.

Requirements

What you’ll need

15+ years leading customer acquisition, growth marketing, or integrated go-to-market work, with direct ownership of planning, performance goals, and results.
Experience in a subscription, online, or mobile business is a strong plus.
A track record of running end-to-end go-to-market for product features, updates, and seasonal campaigns from brief through launch and optimization.
Proven ability to drive efficient acquisition growth through audience strategy, funnel improvement, and smart investment prioritization.
Experience managing significant acquisition budgets with disciplined, data-driven decision making across both in-quarter and annual horizons.
Deep understanding of pricing and promotional mechanics and how they affect acquisition, conversion, and long-term customer value.
Experience building geo-specific acquisition strategies that reflect local market realities, competitive intensity, and demand patterns.
Experience building campaigns, creative strategies, creative evaluation and guidance.
Strong analytical skills and the ability to turn complex performance data into clear insights and recommendations for senior leadership.
Experience with marketing mix modeling and attribution tools.
A test-and-learn mindset with a track record of designing, running, and scaling acquisition experiments.
A collaborative leader who can influence and align teams without direct authority.
Genuinely curious about AI and a track record of using it to improve the work.

Benefits

Comp & perks

flexible working options
time off
competitive pay
benefits
well-being programs