Marketing Manager

Geisinger

Manager of marketing at Geisinger overseeing strategic marketing initiatives and collaborating with the Marketing and Communications team. Analyzing data to inform strategic marketing decisions and maintaining quality brand standards.

Posted 6/12/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Responsible for all related aspects of strategic marketing; planning, strategizing, directing and executing for assigned specific areas and initiatives
Supports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans
Plans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences, strategy, operational and miscellaneous goals
Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection
Analyzes and prepares reports for use in the internal communications planning process
Ensure campaigns, plans and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiatives
Maintains quality and brand standards
Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools and expertise
Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner
Tracks and reports return on investment
Generates innovative solutions and ideas that support Geisinger’s mission
Leads specific, department-wide initiatives that contribute to the success of Marketing and Communications but may not be directly related to his/her day-to-day areas of responsibility
Supports the management of external vendors: advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.
Works collaboratively, and communicates effectively with direct reports, colleagues and supervisors
Fosters a spirit of teamwork and shared success

Requirements

What you’ll need

Bachelor's Degree- (Required)
Minimum of 5 years-Related work experience (Required)
Minimum of 1 year-Managerial/Supervisory (Preferred)
Builds Relationships
Critical Thinking
Manages Projects And Functions
Mentoring Skills
Organizing

Benefits

Comp & perks

healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners
atmosphere of collaboration, cooperation and collegiality

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

builds relationshipscritical thinkingmanages projectsmentoring skillsorganizingcollaborationcommunicationteamworkstrategic planninginnovative solutions

Certifications

Bachelor's Degree