Marketing Manager
Geisinger
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Responsible for all related aspects of strategic marketing; planning, strategizing, directing and executing for assigned specific areas and initiatives.
- Supports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans.
- Plans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences.
- Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection.
- Analyzes and prepares reports for use in the internal communications planning process.
- Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools and expertise.
- Supports the management of external vendors: advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.
Requirements
- Bachelor's Degree- (Required)
- Minimum of 5 years-Related work experience (Required)
- Minimum of 1 year-Managerial/Supervisory (Preferred)
- Builds Relationships
- Critical Thinking
- Manages Projects And Functions
- Mentoring Skills
- Organizing
Benefits
- We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.
- We encourage an atmosphere of collaboration, cooperation and collegiality.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Soft skills
Builds RelationshipsCritical ThinkingManages Projects And FunctionsMentoring SkillsOrganizing
Certifications
Bachelor's Degree