Digital Marketing Manager – Product Marketing

GEICO

Digital Marketing Manager optimizing GEICO’s insurance quote and application funnel. Diagnosing conversion gaps and leading analytics, CMS, SEO/AEO, and experimentation improvements.

Posted 9/3/2026full-timeNew York City • Maryland, New York • 🇺🇸 United StatesMid-LevelSenior💰 $109,675 - $172,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital analytics and conversion optimization, with a strong ability to analyze data from various marketing channels and translate insights into actionable recommendations. Proficient in using data visualization tools and SQL for reporting and performance monitoring.

Highest-signal resume keywords

Digital AnalyticsConversion OptimizationData Visualization (Power BI)SQL/SnowflakeCMS Experience (Adobe Experience Manager, WordPress)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Funnel OptimizationData AnalysisLanding Page TestingTraffic AnalysisAttribution Modeling

Soft Skills

CommunicationCollaborationProblem-Solving

Tools & Technologies

Power BISQLSnowflakeAdobe Experience ManagerWordPress

Industry Keywords

MartechTaggingTrackingPaid MediaOrganic Marketing

Tech Stack

Tools & technologies

AEMPythonSQLWordPress

About the role

Key responsibilities & impact

Review the online funnel end-to-end, from ad click through completed application, to identify gaps, drop-off points, and conversion opportunities
Analyze site, funnel, and business performance using analytics tools and operational data
Identify trends, diagnose root causes, and distinguish experience, traffic quality, and execution issues
Communicate expected impacts of marketing investment changes on site metrics
Analyze traffic composition and on-site behavior by paid search, paid social, affiliate, and organic channels
Translate channel-level spend and traffic characteristics into site performance benchmarks
Propose experience optimizations based on traffic-source behavior
Partner with Marketing Analytics and channel owners on campaign optimization and traffic-mix impacts
Partner with SEO/AEO teams on content, structure, technical performance, and discoverability
Analyze landing-page performance and identify messaging, layout, or performance barriers
Partner with Creative and Engineering to test and refine landing pages
Make copy, imagery, and page-level layout updates directly in the CMS
Design, scope, prioritize, monitor, and report on funnel and conversion experiments with Engineering
Use Power BI or similar dashboards to monitor funnel health, traffic, SEO/AEO, and experiment status
Use SQL, Snowflake, or similar platforms to construct BI reports and uncover conversion gaps
Identify martech, tagging, tracking, and data-flow measurement gaps and partner on fixes
Communicate insights and recommendations to leadership
Connect Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing to align optimization plans

Requirements

What you’ll need

5+ years in digital analytics, conversion or funnel optimization, or a related quantitative role
Proven track record of diagnosing funnel problems and driving measurable improvement
Proficiency in data visualization tools (Power BI or similar)
Hands-on experience manipulating large datasets using SQL, Snowflake, or Python
Working knowledge of martech platforms, tagging, tracking, attribution, and data flows
Experience analyzing paid media, organic, and affiliate marketing channel and traffic data
Experience connecting channel data to on-site performance and conversion behavior
Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing
Experience with landing page testing and data-informed creative direction
Hands-on CMS experience with Adobe Experience Manager, WordPress, Contentful, or similar
Experience partnering with SEO teams on technical and content optimization
Ability to synthesize technical data into clear, executive-ready stories and recommendations
Bachelor's degree in Business, Data Analytics, or a related quantitative field
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Competitive pay
Benefits
Flexibility to support well-being and future
Inclusive and collaborative culture
GEICO Pledge rewards