Outreach Manager

GEICO

AEO Outreach Manager increasing GEICO’s auto and commercial insurance visibility across AI answer engines. Securing authoritative citations and managing data-driven outreach programs.

Posted 9/3/2026full-timeNew York City • Maryland, New York • 🇺🇸 United StatesMid-LevelSenior💰 $109,675 - $172,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in SEO and link acquisition with a strong focus on managing brand entity data and ensuring consistency across structured sources. Proven ability to analyze AI visibility and translate technical concepts for senior stakeholders.

Highest-signal resume keywords

SEOLink AcquisitionEntity Data ManagementSchema MarkupAI Visibility Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Off-Page SEOEarned MediaCitation Behavior AnalysisStructured DataData AnalysisCompetitor AnalysisMeasurement Narrative DevelopmentLegal Compliance ProcessesAgency ManagementOutreach Campaign Management

Soft Skills

Proactive MindsetAdaptabilityConcise WritingStakeholder CommunicationCollaboration

Tools & Technologies

Google Search ConsoleGA4ProfoundSchema.orgWikidata

Industry Keywords

High-Authority PublicationsBrand MentionsSentiment MonitoringStructured InformationCitation ShareSource Qualification Criteria

About the role

Key responsibilities & impact

Identify and pitch high-authority publications, ratings bodies, databases, and directories used by large language models
Ensure GEICO’s core entity attributes are accurate and consistent across external sources
Secure linked and unlinked brand mentions in high-trust third-party consensus sources
Build and maintain GEICO representation across Reddit, Quora, and industry forums
Monitor sentiment and factual accuracy and correct misrepresentation through appropriate disclosed channels
Partner with community outreach and publisher networks to place factual, structured information
Develop assets, data points, and proof points that make GEICO easy to cite accurately
Coordinate with Content and Web Development on schema markup, structured data, and on-site entity signals
Manage GEICO’s presence in Wikidata, business databases, and profile records
Resolve conflicting or outdated entity data
Track citation share, share of voice, source-level mention frequency, and sentiment by line of business
Build recurring readouts connecting outreach activity to AI visibility
Deliver findings-forward reporting to senior leadership
Analyze competitors’ citation sources and create a prioritized outreach roadmap
Manage outreach agency partners, including scope, quality standards, source guardrails, performance reviews, and budget tracking
Collaborate with SEO, Content Strategy, Brand, Legal, Product, and Corporate Communications
Build source qualification criteria, pitch frameworks, outreach tracking, escalation paths, and scalable playbooks
Report to the Director of Marketing Strategy, SEO

Requirements

What you’ll need

6+ years in SEO, off-page SEO, earned media or link acquisition
Demonstrable record of securing placements in high-authority publications
Working understanding of how large language models retrieve, ground, and cite sources
Knowledge of retrieval-augmented generation and citation behavior across ChatGPT, Perplexity, Gemini, and Google AI Overviews
Practical experience managing brand entity data across structured sources
Understanding of how entity consistency affects machine interpretation
Comfortable reading and specifying schema.org structured data
Ability to evaluate whether a page is machine-readable
Experience with AI visibility measurement platforms such as Profound, Google Search Console, and GA4
Ability to build a defensible measurement narrative and distinguish correlation from causation
Experience operating within legal, compliance, or brand review processes
Demonstrated ability to manage agency partners to defined outcomes
Ability to translate technical AI search concepts into clear business framing for senior stakeholders
Ability to write concisely and precisely under scrutiny
Ability to manage concurrent outreach campaigns and reporting cycles
Proactive mindset and adaptability as model behavior changes
Must not require new employment authorization sponsorship

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Inclusive and collaborative culture
Competitive pay
Benefits
Flexibility to support well-being and future
Reasonable accommodations for qualified individuals with disabilities