Lead II, Media Strategy & Planning

GEICO

GEICO media strategy lead shaping integrated TV, digital, social, and OOH campaigns for its nationwide auto insurance business. Managing agencies, budgets, measurement, and optimization.

Posted 8/4/2026full-timeNew York City • Maryland, New York • 🇺🇸 United StatesSenior💰 $91,225 - $141,450 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated media strategies, managing agency relationships, and optimizing campaign performance through data-driven insights. Proficient in budget management and cross-functional collaboration to achieve marketing objectives.

Highest-signal resume keywords

Integrated Media PlanningCross-Functional Team LeadershipBudget ManagementPerformance Data AnalysisAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentCampaign Performance MonitoringCreative TraffickingMarketing Mix ModelingAsset ManagementConversion-Driven MarketingDigital Media ExecutionTV Media PlanningSocial Media StrategySearch Media Planning

Soft Skills

Excellent Communication SkillsProject ManagementPrioritizationCollaborationPresentation Skills

Tools & Technologies

AI ToolsClaudeCopilot

Industry Keywords

Financial ServicesInsuranceBankingSports MediaPaid Media

About the role

Key responsibilities & impact

Partner with agency partners and internal cross-functional stakeholders to develop integrated media strategies aligned to business and marketing objectives
Translate business briefs and marketing plans into actionable media briefs, strategic plans, tactical recommendations, and activation plans
Collaborate with Creative, Product Marketing, Analytics, and Performance Media teams across channels
Support strategic development and execution of national and local paid media plans
Evaluate and refine media strategies based on business performance, campaign insights, and market conditions
Develop strategic presentations, planning frameworks, POVs, and recommendations
Coordinate campaign launches, creative trafficking, asset management, and delivery timelines
Monitor media marketplace trends, emerging platforms, and sponsorship opportunities
Maintain relationships with agency partners, media publishers, platforms, and technology providers
Monitor campaign performance and identify optimization opportunities
Translate performance insights into actionable recommendations
Assist with marketing mix modeling reviews, test-and-learn initiatives, and measurement frameworks
Support agency planning processes and review agency outputs
Manage national and local media budgets, spending, allocations, and pacing
Support financial forecasting, reconciliation, and reporting

Requirements

What you’ll need

5+ years of media experience, including media agency experience
Experience in a conversion-driven service business such as financial services, insurance, or banking
Proven ability to lead cross-functional teams, balance multiple priorities, and deliver against project deadlines
Excellent oral and written communication skills
Experience presenting to senior stakeholders and executives
Comfort using AI tools such as Claude or Copilot for research, planning, and reporting
Experience building and executing integrated media plans across TV, digital, social, search, or OOH
Ability to translate performance data and agency recommendations into actionable guidance
Experience managing agency relationships and accountability for deliverables, timelines, and quality
Experience with budget tracking and pacing
Comfort managing fast-moving priorities and multiple lines of business
Direct, hands-on experience managing large brands
Sports media experience highly valued
Familiarity with marketing mix modeling reviews or test-and-learn measurement frameworks
Experience with creative trafficking and asset management workflows
Availability to travel up to 25%
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Competitive pay
Benefits
Flexibility to support well-being and future
Availability to travel up to 25%