Marketing and Communications Specialist

GEICO

Marketing & Communications Specialist executing integrated campaigns to promote boating safety and stewardship. Collaborating with partners to enhance engagement across outreach channels.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $82,000 - $129,150 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing campaigns, managing email marketing initiatives, and utilizing analytics for performance evaluation. Proficient in creating compelling content across various digital channels and optimizing marketing strategies.

Highest-signal resume keywords

Integrated Marketing Campaign DevelopmentEmail Marketing ManagementContent Creation for Digital ChannelsWeb Analytics ProficiencyProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingContent DevelopmentCampaign OptimizationEmail Campaign ManagementSocial Media Advertising

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationStrong Organizational Skills

Tools & Technologies

Google AnalyticsGoogle AdsMeta Ads ManagerMarketing Automation Platforms

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Journalism

Industry Keywords

Digital MarketingPublic RelationsCampaign Performance MonitoringOnline Boating SafetyClean Water Initiatives

About the role

Key responsibilities & impact

Develop and execute integrated marketing campaigns independently and with external marketing partners.
Take ownership of marketing projects from concept through execution, optimization, and reporting.
Assist in the promotion of online boating safety courses, clean water initiatives, and other Foundation priorities.
Coordinate campaign calendars and content schedules across multiple communication channels.
Support paid and organic digital marketing efforts, including social media advertising.
Monitor and report campaign performance and recommend optimization strategies.
Create compelling content for email newsletters, website, social media, and promotional materials.
Manage email campaigns from concept through deployment and reporting.
Manage and grow Foundation social media channels.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, or related field.
4-6 years of experience in marketing, communications, digital marketing, or public relations.
Excellent written and verbal communication skills.
Experience managing email marketing campaigns and marketing automation platforms.
Experience developing content for multiple channels, including social media and web.
Strong project management and organizational skills.
Experience using analytics to evaluate campaign performance.
Experience with web analytics and digital advertising platforms such as Google Analytics, Google Ads, Meta Ads Manager, or similar tools.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities