Senior Director, Lifecycle Marketing

GEICO

Senior Director of Customer Lifecycle Marketing at GEICO. Owning customer engagement, retention strategy, and leading a high-performing marketing team.

Posted 6/10/2026full-timeNew York City • Maryland, New York • 🇺🇸 United StatesSenior💰 $195,000 - $315,000 per yearWebsite

About the role

Key responsibilities & impact

Own and scale the customer engagement and retention strategy across the policy lifecycle, including onboarding, renewal, and loyalty
Identify key churn drivers and design proactive strategies to improve retention and reduce policy lapse
Leverage storytelling to show customers what they can expect from GEICO if/when they need us, building trust over time
Lead strategy and execution for multi-product adoption, increasing cross-sell between insurance lines (e.g., bundling auto, home, renters)
Implement data-driven triggers to promote relevant coverage at the right life moments (e.g., moving, life events, policy changes)
Partner with Marketing Analytics to develop advanced segmentation models based on customer behavior, risk profile, tenure, and lifecycle stage
Design and deploy highly personalized, omnichannel journeys (email, SMS, app, direct mail, etc.)
Oversee lifecycle marketing technology stack to enable real-time, trigger-based marketing
Define measurement frameworks tied to retention, cross-sell conversion, customer lifetime value (CLV), and engagement
Build a rigorous test-and-learn culture, running A/B and multivariate tests across messaging, timing, and offers
Continuously optimize lifecycle performance through data insights and customer feedback
Partner with Product Marketing, Technology and other partners to develop and carry out the strategy
Collaborate with Brand and Creative to ensure consistent, engaging messaging across all touchpoints that build connections between the customer and the brand
Build and lead a high-performing lifecycle marketing team
Establish clear KPIs, operating rhythms, and development plans
Foster a culture of customer empathy, accountability, and innovation

Requirements

What you’ll need

10–15+ years of experience in lifecycle, CRM, or retention marketing, ideally within consumer-facing, regulated industries (insurance, financial services, telecom, etc.)
Proven success driving retention, engagement, and cross-sell performance at scale
Strong expertise in customer segmentation, personalization, and journey orchestration
Deep experience with marketing automation and CRM platforms (e.g., Salesforce, Adobe, Braze, Iterable)
Analytical mindset with experience using data and experimentation to drive business outcomes
Exceptional cross-functional leadership and stakeholder management skills.
Bachelor’s required; MBA preferred.

Benefits

Comp & perks

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRM marketingretention marketingcustomer segmentationpersonalizationjourney orchestrationdata-driven marketingA/B testingmultivariate testingmarketing automation

Soft Skills

cross-functional leadershipstakeholder managementcustomer empathyaccountabilityinnovationteam buildingstrategic thinkingcommunicationcollaborationproblem-solving

Certifications

Bachelor’s degreeMBA