Principal Product Manager – Customer Technologies

GEICO

Principal Product Manager working on GEICO’s customer engagement platform. Driving automation, leading product direction, and mentoring to improve audience engagement strategies.

Posted 6/9/2026full-timeBethesda • California, Maryland, Washington • 🇺🇸 United StatesLead💰 $146,575 - $229,600 per yearWebsite

About the role

Key responsibilities & impact

You will be working on GEICO’s platform for creating and activating customer communications and marketing campaigns.
You will define the vision, platform patterns, and roadmap that connect various capabilities for customer engagement.
You will drive automation and simplification across audience and platform workflows.
Lead product direction for intelligent and agentic engagement capabilities, including AI assisted audience development and goal-based engagement strategy.
Mentor product managers and contribute to product practice.

Requirements

What you’ll need

8+ years of product management experience, with at least 3 years focused on audience management, customer data platforms, martech, segmentation, or related customer engagement domains.
Proven experience delivering platform or internal product capabilities at enterprise scale, with ownership spanning multiple engineering squads or platform domains.
Strong understanding of audience and segmentation workflows, customer data, data activation, eligibility, and the operational realities of marketing and campaign teams.
Demonstrated ability to drive automation and simplification in complex products, reducing manual work and improving how teams get work done.
Experience defining platform integration patterns or shared capabilities consumed by adjacent product teams.
Ability to partner effectively with engineering, design, data engineering, and business stakeholders in complex, cross functional environments.
Strong strategic thinking with the ability to connect product roadmaps to business goals, portfolio priorities, and customer outcomes.
Excellent communication, storytelling, and stakeholder management skills, including executive alignment.
Experience defining KPIs and using data to inform prioritization and product decisions.
Bachelor’s degree or equivalent practical experience.

Benefits

Comp & perks

Personalized development programs, mentorship, and certification assistance.
Competitive pay, benefits, and flexibility to support your well-being and future.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementaudience managementcustomer data platformsmartechsegmentationautomationplatform integration patternsKPI definitiondata activation

Soft Skills

strategic thinkingcommunicationstorytellingstakeholder managementmentoringcross-functional collaboration

Certifications

Bachelor’s degree