Marketing Strategy Manager

GEICO

Manager of Marketing Strategy at GEICO shaping audience strategies and insights to drive growth and engagement. Requires analytical prowess and storytelling skills to support senior leadership decisions.

Posted 6/6/2026full-timeBethesda • Maryland, New York • 🇺🇸 United StatesMid-LevelSenior💰 $121,975 - $189,625 per yearWebsite

About the role

Key responsibilities & impact

Translate customer data, research, and segmentation into clear audience strategies that inform how GEICO shows up in the market
Identify emerging consumer behaviors and competitive shifts, turning signals into opportunities for growth
Ensure audience insights are consistently embedded into campaign strategy, messaging, and channel decisions
Lead high-impact strategy workstreams tied to enterprise growth priorities
Frame ambiguous business problems, develop hypotheses, and structure analysis to drive clarity and action
Build data-backed recommendations that influence marketing investment, prioritization, and go-to-market strategy
Develop business cases for new initiatives, pilots, and growth opportunities
Write clear, compelling strategy narratives for senior leadership, including the CMO, CEO, and executive team
Support in shaping key marketing stories—quarterly business reviews, transformation updates, and major strategic initiatives
Define success metrics for strategic initiatives and track performance to inform ongoing decisions
Partner closely with Brand, Media, Creative, Product, Analytics, and Finance
Translate complex AI outputs into clear strategic direction, ensuring leadership understands not just what is happening, but what to do next

Requirements

What you’ll need

5+ years of experience in marketing strategy, growth strategy, customer insights, analytics, or related roles
Hands-on experience with customer segmentation, data analysis, or strategic problem-solving
Strong ability to synthesize complex data into clear insights and actionable recommendations
Experience supporting cross-functional initiatives in a fast-paced, evolving environment
Excellent written and verbal communication skills, with comfort presenting to senior stakeholders
Familiarity with research tools, analytics platforms, or experimentation methodologies (formal expertise not required)
Experience using AI-assisted design tools (e.g., for concepting and rapid iteration) is a plus
Bachelor’s degree required; advanced degree a plus but not required

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Competitive pay
Benefits
Flexibility to support your well-being and future

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategygrowth strategycustomer insightsdata analysiscustomer segmentationstrategic problem-solvingdata-backed recommendationssuccess metricsAI-assisted design toolsbusiness case development

Soft Skills

synthesize complex dataclear insightsactionable recommendationscross-functional collaborationwritten communicationverbal communicationpresentation skillsstrategic thinkingleadership communicationstorytelling

Certifications

Bachelor's degreeadvanced degree