Director, Marketing Transformation, System Design

GEICO

Director of Marketing Transformation at GEICO leading marketing operating system design. Focusing on innovative tools and technologies to enhance marketing effectiveness.

Posted 5/24/2026full-timeNew York City • Maryland, New York • 🇺🇸 United StatesLead💰 $146,575 - $229,600 per yearWebsite

About the role

Key responsibilities & impact

Lead the end‑to‑end marketing operating system—defining how marketing operates at large to drive a full-scale transformation.
Interface, Tools and Tech Design the holistic end to end marketing operating system across planning, execution, content, media, and measurement—focusing on how tools and platforms connect.
Define marketing system blueprints, user requirements and strategy to building a forward facing automated operating system.
Identify and design opportunities to build unique GEICO tooling IP as a driver for growth for decades to come.
Partner with marketing technical architect to not only design the system but the technical requirements.
Design systems that are AI‑ready by default, enabling automation, intelligence, and augmentation across marketing activities.
Partner and lead an operating team from various GEICO departments: Marketing data and tooling architect (execution and ownership) Capabilities & Partnerships (agency and capability alignment) Workflow & Process Design (how workflows through systems) Change Management (driving adoption).

Requirements

What you’ll need

10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
Proven experience designing complex systems across tools and partners
Strong understanding of modern data and technology, creative tools, automation, and AI-enabled platforms
Ability to influence without direct ownership
Clear communicator who can translate between executives, technologists, creatives, and vendors.

Benefits

Comp & perks

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

ATS Keywords

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Hard Skills & Tools

marketing operationssystem designautomationAI-enabled platformsdata analysiscreative technologyplatform strategyuser requirementsmeasurementworkflow design

Soft Skills

influencecommunicationcollaborationleadershipchange managementstrategic thinkingproblem-solvingadaptabilitycreativitystakeholder management