Digital Marketing Program Lead

GEICO

Digital Marketing Program Lead responsible for executing and overseeing media campaigns at GEICO. Managing relationships with partners to drive measurable business outcomes through impactful marketing strategies.

Posted 5/1/2026full-timeSpringfield • Virginia • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels.
Translate high-level paid media strategies into actionable plans for agency partners.
Manage day-to-day relationships with media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with BoatUS brand standards.
Coordinate campaign launches with internal teams and external vendors, ensuring seamless workflows and accountability.
Oversee budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend.
Own the execution and oversight of traditional and digital media buys, including placement strategy, budget stewardship, and performance evaluation.
Monitor KPIs across all paid channels, providing timely updates and actionable recommendations to internal teams and leadership.
Collaborate cross-functionally with internal BoatUS teams, including SEO, Email, Partnerships, and Creative to ensure integrated, consistent, and timely execution of marketing initiatives across channels.
Lead end-to-end execution of Direct Mail drops: audience/list coordination, vendor processing instructions, quality checks, and deployment readiness.

Requirements

What you’ll need

Bachelor’s degree in business administration, Marketing, or communications.
2-3 years of progressive experience in paid media, including hands-on channel management.
Demonstrated experience managing large-scale paid media budgets across multiple channels.
Experience working with or managing paid media agency relationships preferred.
Advanced understanding of paid media strategy, planning, and optimization across paid search, paid social, display, and programmatic channels.
Strong knowledge of paid search, including keyword strategy, content alignment, Google Search (PPC), Bing Search (PPC), Google Performance Max, and Meta (Facebook and Instagram) channels.
Proficiency in audience targeting strategy, segmentation, and performance tracking.
Ability to effectively leverage AI tools and technologies to streamline workflows, enhance productivity, and improve work quality.
Strong analytical skills to connect campaign KPIs to business outcomes and translate data into strategic recommendations.
Exceptional organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
Adaptability to evolving market trends, platform changes, and organizational priorities.

Benefits

Comp & perks

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid mediachannel managementbudget managementpaid searchpaid socialdisplay advertisingprogrammatic advertisingaudience targetingperformance trackingkeyword strategy

Soft Skills

analytical skillsorganizational skillsadaptabilitycommunicationcollaborationleadershipstrategic thinkingrelationship managementtime managementproblem-solving