GEICO

Senior Journey Specialist, CRM Email Marketing

GEICO

full-time

Posted on:

Location Type: Hybrid

Location: Chevy Chase • Illinois, Maryland, New York • 🇺🇸 United States

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Salary

💰 $104,550 - $172,200 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Develop and execute targeted campaigns across multiple channels, including email, sms, push, and digital advertising to drive customer acquisition and retention
  • Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
  • Prioritize and evangelize multi-channel, journey orchestration strategies
  • Help guide and develop other analysts.
  • Utilize customer data and segmentation to personalize messaging and increase relevance by using scripting languages like AMPscript, Liquid Logic, or Velocity.
  • Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.
  • Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements.
  • Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance
  • Maintain thorough documentation of campaigns and processes and contribute towards process optimization and opportunity identification
  • Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners.
  • Contribute to business reviews
  • Stay current with industry trends and best practices
  • Other projects as assigned

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field
  • 5+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
  • Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM best practices, QA, A/B testing, and legal compliance
  • Demonstrable aptitude for achieving conceptual understanding of complex strategies and processes
  • Proficiency in HTML coding, with a strong foundation in coding fundamentals
  • Experience coding with scripting languages like AMPScript, Liquid Logic, or Velocity to enable personalization, tracking, and testing within email content.
  • Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
  • Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.
  • Proven ability to work collaboratively with cross-functional teams.
  • Experience with A/B testing and optimization strategies
  • Strong proficiency with Microsoft Office, especially Excel and PowerPoint
  • Highly detail-oriented, data-driven, self-starter, innovative and analytical
  • Excellent interpersonal, written, and oral communication skills
  • Proven track record of achieving results in a matrixed environment
  • Demonstrable aptitude for learning new skills, programs, and processes
  • Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment.
Benefits
  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
  • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingdigital marketingA/B testingHTML codingAMPscriptLiquid LogicVelocityaudience targetingsegmentationcampaign optimization
Soft skills
collaborationcommunicationtroubleshootingorganizationproject managementdetail-orienteddata-drivenself-starterinnovativeanalytical