Manager

• Build and maintain trust with the line of business Go To Market teams through partnership and collaboration.
• Eager to work in a non-traditional marketing organization, using paid media to drive short term business results and long-term sentiment metrics, in close partnership with owned, organic, creative, and analytics teams.
• Prioritize being plugged into sports & culture and tying the brand to timely cultural conversations.
• Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search.
• Ensure all media executions are aligned with the strategy and campaign objectives.
• Partner with external agency, in-house creative, SEM, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets.
• Lead the team in strategic pivots based on business performance and custom media plans based on message.
• Help develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business.
• Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines.
• Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment – tied both to brand cultural relevance objectives and portfolio investment unlocks.
• Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.
• Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize; lead MMM reporting and optimizations; share ongoing media performance with brand; manage cross-functional test and learn agenda and readouts.
• Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys; manage key timelines, deliverables and output.
• Manage national and local media budgets with key marketing operations and finance stakeholders.

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