Chief Marketing Officer

• Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
• Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.
• Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations.
• Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines.
• Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.
• Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments.
• Build and manage External Creative Agency Partner relationships. Set, track, and hold agency partners accountable against assigned business objectives.
• Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive.
• Manage, mentor, and inspire a team of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a collaborative environment.
• Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives.

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