Senior Sales Manager, Recreational Lines

GEICO

Senior Sales Manager expanding GEICO’s motorcycle, boat, and RV insurance through independent agencies. Leading agency growth, training, product strategy, and nationwide sales performance.

Posted 9/10/2026full-timeFlorida, Texas • 🇺🇸 United StatesSenior💰 $115,825 - $181,425 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading sales distribution for recreational products, including motorcycles, boats, and RVs, while effectively managing independent agency relationships. Proven ability to develop training processes, monitor agency performance, and execute strategic sales plans.

Highest-signal resume keywords

Sales Distribution LeadershipRecreational Lines ExperienceAgency Performance ManagementTraining DevelopmentIndependent Agency Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy ExecutionRevenue GrowthPerformance MonitoringProcess DocumentationConflict ResolutionMulti-taskingTechnical Information ApplicationInsurance KnowledgeP&C Insurance ExperienceCommercial Insurance Experience

Soft Skills

Clear CommunicationEmpathyOrganizational SkillsPriority SettingCoaching and Mentoring

Certifications & Qualifications

Valid Driver’s LicenseAuto Insurance

Industry Keywords

Recreational ProductsIndependent Agency ChannelAgency OperationsCompetitor IntelligenceSales PlansGEICO Code of ConductOvernight TravelTexasFlorida

About the role

Key responsibilities & impact

Lead sales distribution of GEICO’s recreational products, including motorcycle, boat, and RV, through the independent agency channel
Grow revenue with independent agents specializing in recreational lines
Execute the product expansion roadmap and gain agency preference
Manage a subset of recreational-lines specialist agencies through in-person, virtual, phone, and email interactions
Deliver training and manage agency performance
Coach and mentor Agency Operations Managers and Business Developers
Partner with the Recreational Lines Product team to develop and execute the RV, Motorcycle, and Boat roadmap
Identify opportunities and gather competitor intelligence
Document processes for prospecting, qualifying, and onboarding new recreational-lines agencies
Develop training processes for principals, agents, and representatives
Monitor agent performance against action plans and take corrective actions as needed
Create and deliver quarterly sales plans, updates, and leadership reports
Interact with state and industry association groups to determine growth efforts
Collaborate on onboarding, training, and development plans for new sales processes
Travel overnight countrywide

Requirements

What you’ll need

Candidates must reside near a major airport, preferably in Texas or Florida
Overnight travel: 50%
Must be able to perform essential functions including seeing, hearing, typing, and speaking, with or without accommodation
Must be able to speak in a clear, empathic, and professional manner via phone
Must be able to meet in-person and virtual
Must be able to follow complex instructions, resolve conflicts or facilitate conflict resolution, and have strong organization/priority setting skills
Must be able to multi-task
Must be able to learn and apply large amounts of technical and procedural information
Bachelor’s degree or 3 years sales or relevant insurance or powersports experience
Prior experience driving sales results
Prior experience working with different lines of insurance a plus (P&C, Commercial)
Compliance with GEICO’s driving standards and/or policy
Adheres to the GEICO Code of Conduct, company policies and operating principles
Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with subordinates and management
Valid driver’s license and auto insurance
Experience in Recreational Lines preferred
Experience with Independent Agencies preferred
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Inclusive and collaborative culture rooted in shared success
Competitive pay
Benefits
Flexibility to support your well-being and future
Reasonable accommodations for qualified individuals with disabilities