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GEA Group

Regional Sales Manager – Dairy & Beverage

GEA Group

Regional Sales Manager leading sales activities across Canada in Dairy and Beverage sectors. Enhancing customer service and driving long-term growth through strategic initiatives.

Posted 4/25/2026full-time🇨🇦 CanadaSeniorLeadWebsite

Tech Stack

Tools & technologies
TypeScript

About the role

Key responsibilities & impact
  • Lead and coordinate sales activities for equipment and services across Canada.
  • Work closely with customers and management to align sales activities with strategic priorities and customer needs.
  • Allocate resources effectively and prioritize initiatives to maximize business impact.
  • Collaborate with all Canadian divisions and sector sales and service teams.
  • Build strong relationships with existing and potential customers to identify current and future needs.
  • Prepare and deliver technical and commercial presentations at industry events and customer meetings.
  • Support cost estimate preparation by reviewing project plans and customer documentation and consulting with engineering and technical teams.
  • Analyze customer environments to recommend improvements, equipment upgrades, or process changes based on cost‑benefit analyses.
  • Coordinate sales activities with other GEA groups to align product ranges and their applications.
  • Contribute to proposal preparation and negotiate final contracts, including pricing, terms, and conditions.
  • Ensure smooth communication and effective handover to the project management team after order receipt.
  • Participate in trade shows, conferences, and marketing initiatives to increase brand visibility and sales volume.
  • Support the execution of local equipment and service sales strategies.
  • Identify and resolve complex issues related to equipment start-ups and service activities.
  • Achieve sales growth targets and expand market coverage.
  • Meet order intake and margin targets.
  • Coordinate field tests at customer sites and in GEA test centers.
  • Effectively position GEA product offerings in a competitive environment.
  • Act as a key account manager, ensuring customers are aware of the full range of GEA products and services.
  • Establish and maintain strong relationships with GEA customers and internal stakeholders.
  • Support product development initiatives both with customers and internally.
  • Promote a "One Customer Interface" culture across sales and service.
  • Monitor market trends and contribute to corporate strategic planning.

Requirements

What you’ll need
  • Bachelor’s degree in engineering or equivalent experience
  • More than 10 years’ experience in sales and service of industrial/capital equipment
  • Knowledge of the dairy and beverage industries is an asset
  • Knowledge of centrifugal technologies is an asset
  • Bilingual in French and English (spoken and written)
  • Strong understanding of customers and the competitive landscape
  • Proven experience leading or influencing a sales organization in a complex, matrixed environment
  • Ability to understand and communicate technical data and complex engineering systems
  • Strong command of modern sales processes, organizational methods, and tools (orders, pricing, CRM)
  • Deep understanding of local market dynamics and customer needs
  • Strong interpersonal skills, with the ability to work independently and collaboratively
  • Willingness to travel 50%–70%

Benefits

Comp & perks
  • Health insurance
  • Professional development opportunities
  • Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
sales activitiescost estimate preparationtechnical presentationscommercial presentationsproject plans reviewcustomer documentation analysisequipment upgradesprocess changesproposal preparationcontract negotiation
Soft Skills
relationship buildingcommunicationproblem-solvingleadershipcollaborationstrategic thinkingcustomer awarenessinfluenceindependenceteamwork
Certifications
Bachelor’s degree in engineering