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Tech Stack
Tools & technologiesTypeScript
About the role
Key responsibilities & impact- Lead and coordinate sales activities for equipment and services across Canada.
- Work closely with customers and management to align sales activities with strategic priorities and customer needs.
- Allocate resources effectively and prioritize initiatives to maximize commercial impact.
- Collaborate with all Canadian divisions and sector sales and service teams.
- Build strong relationships with existing and potential customers to identify current and future needs.
- Prepare and deliver technical and commercial presentations at industry events and customer meetings.
- Support cost estimate preparation by reviewing project plans and customer documentation and consulting engineering and technical teams.
- Analyze customer environments to recommend improvements, equipment upgrades, or process modifications based on cost‑benefit assessments.
- Coordinate sales activities with other GEA groups to align product ranges and their applications.
- Participate in proposal writing and negotiate final contracts, including pricing, terms, and conditions.
- Ensure smooth communication and effective handover to the project management team after order intake.
- Attend trade shows, conferences, and marketing initiatives to increase brand visibility and sales volume.
- Support the execution of local equipment and service sales strategies.
- Identify and resolve complex issues related to equipment startups and service activities.
- Achieve sales growth targets and expand market coverage.
- Achieve order intake and margin targets.
- Coordinate field trials at customer sites and GEA test centers.
- Effectively position GEA product offerings in a competitive environment.
- Act as key account manager, ensuring customers are aware of GEA’s full range of products and services.
- Establish and maintain strong relationships with GEA customers and internal stakeholders.
- Support product development initiatives both with customers and internally.
- Promote a "One Customer Interface" culture across sales and service.
- Monitor market trends and contribute to company strategic planning.
Requirements
What you’ll need- Bachelor’s degree in engineering or equivalent experience.
- Over 10 years of experience in industrial equipment (capital equipment) sales and service.
- Knowledge of homogenization technologies is an asset.
- Bilingual in French and English (written and spoken).
- Strong understanding of customers and the competitive landscape.
- Proven experience leading or influencing a sales organization in a complex, multi-product, matrix environment.
- Ability to understand and communicate technical data and complex engineering systems.
- Proficiency with modern sales processes, organizational methods, and tools (e.g.: ordering, pricing, CRM).
- Deep understanding of local market dynamics and customer needs.
- Excellent interpersonal skills, ability to work independently and collaboratively.
- Willingness to travel 50–70%.
Benefits
Comp & perks- N/A 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
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Hard Skills & Tools
industrial equipment salescapital equipment saleshomogenization technologiestechnical presentationscost-benefit assessmentsproposal writingcontract negotiationsales growth targetsmarket analysisproject management
Soft Skills
interpersonal skillscollaborationcommunicationleadershipproblem-solvingcustomer relationship managementindependent workteamworkstrategic thinkingadaptability
Certifications
Bachelor’s degree in engineering