Global Head of Brand Governance – Operations

GE Vernova

Global Head of Brand Governance & Operations enabling brand management at GE Vernova. Collaborating with legal and business operations to ensure brand consistency and compliance.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $138,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand governance, operational fluency in digital asset management, and the ability to influence cross-functionally at the executive level. Proven track record in building measurement systems that connect brand consistency to business value while ensuring compliance with trademark agreements.

Highest-signal resume keywords

Brand Governance Framework DevelopmentDigital Asset Management (DAM)Trademark Strategy and ComplianceBrand Operations LeadershipMeasurement Systems for Brand Value

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementBrand OperationsMarketing OperationsOperational FluencyMeasurement SystemsBrand Health MeasurementAI-Enabled Content CreationWorkflow ToolsDesign SystemsCo-Branding Guidelines

Soft Skills

Influencing at Executive LevelExceptional JudgmentCollaboration Across Functions

Tools & Technologies

Digital Asset Management PlatformsBrand PortalsMarketing TechnologySelf-Service ToolingApproval Processes

Industry Keywords

Global Brand GovernanceTrademark License Agreement (TMLA)M&A IntegrationDivestiture RebrandingJoint VenturesSponsorshipsBrand Equity Impact

About the role

Key responsibilities & impact

Own and evolve the global brand governance framework: brand architecture rules, co-branding and partnership guidelines, sub-brand and endorsement policies, and decision-rights models (RACI) across regions and business units
Partner with Legal/IP on trademark strategy, brand protection, licensing, and infringement response across global markets
Serve as a lead representative and liaison to the GE Aerospace Brand Governance team and deliver on sub licensee reporting requirements
Assure compliance with the TMLA (trademark license agreement)
Govern brand use in high-stakes contexts: M&A integration, divestiture rebranding, joint ventures, sponsorships
Lead the global brand operations function: digital asset management (DAM), brand portal/design system, templates, and self-service tooling
Define and manage brand technology roadmap, including AI-enabled content creation guardrails
Build and run intake, workflow, and approval processes for brand reviews; establish SLAs that balance rigor with business velocity
Manage brand health and compliance measurement: audits, scorecards, and KPIs that quantify consistency, adoption, and brand equity impact

Requirements

What you’ll need

Minimum 7 years in brand management, brand operations, or marketing operations, ideally with experience at global Fortune 500 organization
Deep operational fluency: DAM platforms, brand portals, workflow tools, design systems, and marketing technology including cutting-edge AI technologies
Proven ability to influence at the executive level and operate across Legal, IT, Procurement, HR, and global business leadership
Track record of building measurement systems that connect brand consistency to business value
Exceptional judgment in balancing brand protection with business enablement
Bachelor's degree in marketing, communications, business, or related field

Benefits

Comp & perks

medical, dental, vision, and prescription drug coverage
access to Health Coach from GE Vernova, a 24/7 nurse-based resource
access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
access to Fidelity resources and financial planning consultants
tuition assistance
adoption assistance
paid parental leave
disability benefits
life insurance
12 paid holidays
permissive time off