Digital Content – Creative Manager

GE Vernova

Digital Content & Creative Manager at GE Vernova operationalizing digital content and storytelling for global audiences. Collaborating across teams and utilizing AI tools to enhance content effectiveness.

Posted 7/14/2026full-timeCambridge • New York • 🇺🇸 United StatesMid-LevelSenior💰 $103,400 - $172,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing content strategies that align with brand voice and audience needs, utilizing AI tools and creative platforms to optimize performance across digital channels. Proven ability to manage multiple projects while ensuring quality and consistency in messaging and visual identity.

Highest-signal resume keywords

Digital Content StrategyAI Tools UtilizationContent Performance MonitoringCreative Brief DevelopmentCross-Platform Content Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentDigital MarketingCreative StrategyData AnalysisEditorial Judgment

Soft Skills

Strong CommunicationDecision-MakingCollaborationAttention to DetailCuriosity

Tools & Technologies

CanvaSprinklrAI Tools

Industry Keywords

Brand MarketingSocial MediaContent EcosystemsCreative DevelopmentAudience Engagement

About the role

Key responsibilities & impact

Develop and evolve core narratives, POVs, and storytelling frameworks within the broader content system
Create and execute clear, high-quality briefs aligned to strategic direction, ensuring content connects across platforms and audience journeys
Ensure content is aligned to brand voice, audience needs, and platform best practices
Use Canva and/or other creative tools to support content development, editing, and rapid on-brand asset creation
Leverage AI tools to enable a connected content system that scales core narratives across formats and platforms, aligned to audience needs
Use AI tools to adapt core content into multiple formats for web and social, optimized for platform performance, audience relevance, and AI discoverability
Partner with brand creative and agencies on concept development, iteration, and execution
Provide direction and feedback to ensure content meets quality, clarity, and performance expectations
Ensure consistency of tone, messaging, and visual identity across all outputs
Support end-to-end content execution across web and social platforms, ensuring content is optimized for platform, format, and audience
Act as a quality checkpoint across channels, ensuring accuracy, consistency, and alignment to brand voice and standards
Support publishing workflows and platform execution as needed, including use of enterprise platforms (e.g., Sprinklr)
Monitor content performance and platform activity in partnership with the team helping ensure timely response and continuous optimization
Travel as needed to manage onsite photography, videography, and real-time content capture

Requirements

What you’ll need

5–10 years of experience in digital content, social media, creative strategy, brand marketing, or a related field within a company or agency environment
Strong judgment and decision-making in high-visibility, fast-moving environments
Proven ability to translate digital strategy into connected content systems across web and social channels
Experience shaping briefs, guiding creative development, and working with agencies or creative partners to deliver strong execution
Strong written and verbal communication skills, with the ability to influence across teams and work effectively with senior stakeholders
Deep understanding of digital platforms, content ecosystems, and emerging AI tools and trends
Data-driven mindset, with the ability to interpret performance and turn insights into clear content recommendations
Strong editorial judgment and a sharp eye for quality, clarity, brand voice, and on brand creative
Ability to manage multiple strategic and creative workstreams with clarity, urgency, and attention to detail
Collaborative, low-ego approach with ownership, curiosity, and the ability to build strong partnerships across functions

Benefits

Comp & perks

medical, dental, vision, and prescription drug coverage
access to Health Coach from GE Vernova, a 24/7 nurse-based resource
access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
GE Vernova Retirement Savings Plan
a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
access to Fidelity resources and financial planning consultants
tuition assistance
adoption assistance
paid parental leave
disability benefits
life insurance
12 paid holidays
permissive time off