GE Vernova

Talent Attraction Communication Specialist

GE Vernova

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Generates creative content ideas aligned with brand goals and candidate interests, contributing to campaign planning, calendars, and storytelling initiatives.
  • Plan, write and produce compelling content, including engaging recruitment materials, job descriptions, social media posts, ads, email campaigns, blog articles, website copy.
  • Works closely with employees, HR, and the communications team to gather stories and content from across the business, ensuring authentic and engaging messaging.
  • Lead the development and execution of innovative, insight-driven social media strategies.
  • Tailor content for various platforms (LinkedIn, job boards, website, internal communications) to ensure maximum impact and engagement.
  • Track content performance, optimise, and provide data-driven recommendations to improve future content strategies and adapt to the evolving recruitment landscape.
  • Keep the Talent Acquisition team informed and engaged by sharing campaign updates, performance insights, and upcoming initiatives.
  • Work closely with Talent Acquisition leadership and stakeholders to understand recruitment needs, brand messaging, and strategic goals, ensuring alignment with broader content strategies.
  • Partner with the marketing team to ensure recruitment content aligns with overall brand campaigns and employer value propositions.
  • Ensure all content reflects GE Vernova's employer brand voice, tone, and values while supporting recruitment goals and strategic initiatives.
  • Utilize in-house AI tools and emerging technologies to enhance content creation, streamline processes, and improve content effectiveness.

Requirements

  • Significant experience in writing, particularly within recruitment or branding contexts.
  • Experience in content creation, communications, or marketing, with a focus on talent acquisition or recruitment preferred.
  • Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
  • Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style for different audiences and platforms.
  • Understanding of social media platforms, recruitment marketing strategies, and analytics tools.
  • Deep understanding of employer branding, candidate experience, and the role of communication in recruitment.
  • Experience with design tools (Canva, Adobe Creative Suite) to integrate visual elements into content.
  • Knowledge of SEO best practices and their application to recruitment content.
  • Experience with content management systems and AI tools to enhance content creation.
  • Strong collaboration skills and ability to work effectively with cross-functional teams.
  • Creative thinking, problem-solving abilities, and a passion for innovation in communication strategies.
Benefits
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationwritingeditingproofreadingsocial media strategiesrecruitment marketingSEO best practicesanalytics toolsdesign toolscontent management systems
Soft Skills
collaborationcreative thinkingproblem-solvingcommunicationadaptabilityinsight-drivenengagementstorytellingstrategic alignmentinnovation
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in MarketingBachelor’s degree in Journalism