Software Marketing Manager
GE Vernova
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $113,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop marketing plans, including value proposition, for PlanOS and other software solutions
- Lead the evaluation of market research, market positioning, promotions associated with assigned scope
- Research software solutions market trends in power generation, transmission planning and distribution planning industry
- Identify customer needs, pain points, and buying behaviors
- Identify decision makers among target audience and create buyer personas
- Develop in-depth knowledge of sales territory, product offering, markets, sales processes and customer groups
- Define and execute on marketing activities to drive the acquisition of new customers and the retention of existing users
- Conduct and maintain competitive intelligence for global market segments
- Work closely with product development, commercial, and other marketing team members to establish clear product positioning and messaging guidelines
- Develop and maintain software marketing content on website, collateral, sales enablement materials, etc.
- Manage email nurture and lead gen campaigns
- Promote and manage the execution of user group meetings and software customer training sessions
- Manage MQL process and workflow
- Travel as required
Requirements
- Bachelor's degree from an accredited university or college
- at least 4 years of experience in Software Marketing
- Strong time management and project management skill set
- Strategist-level knowledge and experience in marketing communications
- Experience with CRM, Marketing Platforms (Salesforce, Marketo, etc.)
- Detail-oriented, analytical, and strategic mindset
Benefits
- medical, dental, vision, and prescription drug coverage
- access to Health Coach from GE Vernova, a 24/7 nurse-based resource
- access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
- GE Vernova Retirement Savings Plan
- tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
- access to Fidelity resources and financial planning consultants
- tuition assistance
- adoption assistance
- paid parental leave
- disability benefits
- life insurance
- 12 paid holidays
- permissive time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing plansmarket researchcompetitive intelligencebuyer personascustomer acquisitioncustomer retentionsales enablementemail marketinglead generationproject management
Soft skills
time managementanalytical mindsetstrategic mindsetdetail-orientedcommunication skills
Certifications
Bachelor's degree