Marketing Optimization Lead

GE HealthCare

Marketing Optimization Lead improving operating rhythms, NPI processes, and AI adoption for GE HealthCare’s medical technology marketing team. Driving scalable planning, education, and continuous improvement.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $89,600 - $134,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations, process improvement, and project management within the healthcare or life sciences sector. Proficient in leading marketing initiatives, stakeholder engagement, and adopting emerging technologies to enhance marketing effectiveness.

Highest-signal resume keywords

Marketing OperationsProject ManagementProcess ImprovementStakeholder ManagementHealthcare Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Process DesignAnnual Marketing PlanningNew Product Introduction (NPI)AI Technology AdoptionCompliance Support

Soft Skills

Excellent CommunicationPresentation SkillsMulti-Tasking

Tools & Technologies

Microsoft Office SuiteMarketing PlatformsProject Management Platforms

Industry Keywords

HealthcareLife SciencesMarketing Best PracticesGovernance FrameworksLearning Content Curation

About the role

Key responsibilities & impact

Own and continuously improve the AIS marketing operating rhythm
Design and embed standard work and best-practice processes
Lead the annual marketing planning process across the AIS segment
Identify and implement marketing workflow improvements
Manage the AIS Marketing new product introduction process
Maintain NPI standard work, templates, and governance frameworks
Partner with Product Management, Sales, and Medical Education on NPI readiness
Champion marketing education delivery and maximize learning-platform value
Curate regular learning content and best-practice resources
Champion AI and emerging marketing technology adoption
Identify, pilot, and scale AI use cases
Support compliance functions, including AST workflows, during peak periods
Lead or contribute to ad hoc projects supporting the broader marketing function

Requirements

What you’ll need

Bachelor's Degree in Marketing, Business, or a related field
5+ years of experience in marketing, marketing operations, or a related role
Experience ideally within healthcare or life sciences
Experience building or improving marketing processes, planning frameworks, or operating rhythms
Strong project management skills
Ability to manage multiple workstreams and deliver on time
Excellent communication and stakeholder management skills
Comfortable presenting to senior leaders
Proficiency in Microsoft Office Suite
Familiarity with marketing or project management platforms
Must be legally authorized to work in the United States
GE HealthCare will not sponsor employment visas
Successful completion of a drug screen, as applicable

Benefits

Comp & perks

Medical, dental, and vision insurance
Paid time off
401(k) plan with employee and company contribution opportunities
Life, disability, and accident insurance
Tuition reimbursement
Professional development
Great work environment
Challenging careers
Competitive compensation
Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)