Chief Marketing Officer, CT & Xray

GE HealthCare

Chief Marketing Officer leading global CT and X-ray marketing for GE HealthCare’s medical technology businesses. Driving portfolio strategy, commercialization, pricing, creative direction, and market growth.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesLead💰 $240,000 - $360,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global marketing strategies for CT and X-ray products, with a strong focus on product launches, portfolio management, and customer engagement. Proven ability to translate complex technical concepts into compelling marketing narratives while ensuring compliance and quality standards.

Highest-signal resume keywords

Global Marketing LeadershipProduct Launch ExperienceHealthcare Marketing ExpertisePortfolio Strategy DevelopmentStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingCommercializationPricing StrategySegmentationPositioningLifecycle ManagementMarket Dynamics AnalysisCompetitive IntelligenceClinical Evidence TranslationBrand Campaign Development

Soft Skills

LeadershipCollaborationAccountabilityCreative ThinkingChange Management

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Relevant Advanced Degree

Industry Keywords

Healthcare TechnologyMedical TechnologyImagingRadiologyCTX-rayPatient SafetyCustomer SatisfactionQuality ComplianceIntegrated Marketing Programs

Tech Stack

Tools & technologies

Ray

About the role

Key responsibilities & impact

Lead global marketing for the CT and X-ray businesses
Help define and implement the growth strategy for CT and X-ray
Use customer insight, market dynamics, competitive intelligence, and business performance to guide growth, customer, market, differentiation, improvement, and prioritization decisions
Shape portfolio, positioning, segmentation, and pricing strategy tied to financial goals
Create a clear, differentiated CT and X-ray portfolio story
Translate product roadmaps, clinical evidence, and technical innovation into simple, relevant, memorable ideas
Set business narrative and develop creative platforms for major launches
Ensure product stories form a coherent CT and X-ray story
Lead marketing approaches for new product launches, pricing, installed-base programs, and broader growth initiatives
Build customer awareness, preference, and adoption with product, regional marketing, and commercial teams
Involve regions early, equip sales teams, and focus marketing investment on high-impact programs
Lead the global marketing and product management team
Set priorities, build talent, and create accountability for delivery
Partner across product, sales, regions, communications, digital, and marketing teams
Maintain standards for patient safety, customer satisfaction, quality, and compliance
Review and approve external marketing communications

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
Ten or more years of marketing experience, including product marketing
Experience leading global teams
Experience in product launches, commercialization, pricing, or portfolio strategy
Healthcare or medical technology experience required
Strong written and verbal communication skills
Legally authorized to work in the United States
No employment visa sponsorship available now or in the future
Successful completion of a drug screen, as applicable
Preferred: MBA or relevant advanced degree
Preferred: Experience in Imaging, Radiology, CT, or adjacent healthcare technology markets
Preferred: Product management, sales, or regional marketing experience
Preferred: Experience developing portfolio, launch, or brand campaigns
Preferred: Experience leading creative teams, agencies, or integrated marketing programs
Preferred: Strong understanding of segmentation, positioning, pricing, and lifecycle management
Preferred: Proven ability to lead change and work effectively across a matrixed organization

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Medical, dental, and vision coverage
Paid time off
401(k) plan with employee and company contribution opportunities
Life, disability, and accident insurance
Tuition reimbursement
Professional development
Great work environment
Challenging careers
Competitive compensation
Relocation assistance not provided