Chief Marketing Officer

GE HealthCare

GE HealthCare CMO leading global marketing for medical imaging and Theranostics portfolios. Driving growth strategy, commercialization, portfolio positioning, and high-performing worldwide marketing teams.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesLead💰 $208,000 - $312,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in defining and implementing global growth strategies for the MI and Theranostics business, with a strong focus on product marketing, commercialization, and portfolio management in the healthcare technology sector.

Highest-signal resume keywords

Global Marketing StrategyProduct Launch ExperienceHealthcare Technology ExpertiseTeam LeadershipPortfolio Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingCommercializationPricing StrategyPortfolio StrategySegmentationPositioningLifecycle Management

Soft Skills

Strong Communication SkillsCreative ThinkingCustomer Focus

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Relevant Advanced Degree

Industry Keywords

ImagingRadiologyTheranosticsMolecular ImagingMedical Technology

About the role

Key responsibilities & impact

Define and implement the global growth strategy for the MI and Theranostics business
Identify growth opportunities and guide investment, differentiation, and prioritization decisions
Build a clear portfolio narrative from complex technology, clinical evidence, and product roadmaps
Develop creative concepts and connected product stories for major launches
Lead marketing approaches for product launches, pricing, installed-base growth, and customer activation
Partner with regional and commercial teams to increase awareness, preference, adoption, market share, orders, and revenue
Align global product, marketing, and commercial teams while enabling regional adaptation
Lead and develop a global marketing and product management team
Set priorities, build talent, and foster a customer-focused, creative, accountable, commercially minded culture
Maintain standards for patient safety, customer satisfaction, quality, and compliance
Review and approve external marketing communications

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Bioengineering, or a related field, or equivalent experience
Ten or more years of marketing experience, including product marketing
Experience leading global teams
Experience in product launches, commercialization, pricing, or portfolio strategy
Healthcare or medical technology experience required
Strong written and verbal communication skills
Must be legally authorized to work in the United States; GE HealthCare will not sponsor employment visas
Successful completion of a drug screen, as applicable
Preferred: MBA or relevant advanced degree
Preferred: Experience in Imaging, Radiology, Theranostics, Molecular Imaging, or adjacent healthcare technology markets
Preferred: Product management, sales, or regional marketing experience
Preferred: Experience developing portfolio, launch, or brand campaigns
Preferred: Experience leading creative teams, agencies, or integrated marketing programs
Preferred: Strong understanding of segmentation, positioning, pricing, and lifecycle management
Preferred: Proven ability to lead change and work effectively across a matrixed organization

Benefits

Comp & perks

Medical, dental, and vision insurance
Paid time off
401(k) plan with employee and company contribution opportunities
Life, disability, and accident insurance
Tuition reimbursement
Professional development
Challenging careers
Competitive compensation
Performance-based incentive compensation, potentially including cash bonuses and/or long-term incentives (LTI)