Director, Field Marketing – Neurology Referrers

GE HealthCare

Director of Field Marketing responsible for U.S. field marketing strategy and execution in pharmaceutical diagnostics.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesLead💰 $176,000 - $264,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in pharmaceutical marketing, including product launch and brand management, while effectively managing and mentoring teams to achieve high-quality regional marketing execution. Strong strategic thinking and financial acumen are essential for developing compliant go-to-market plans and customer activation activities.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceProduct LaunchBrand ManagementStrategic ThinkingCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand Generation InitiativesKPI TrackingMarketing Messaging DevelopmentProject ManagementRegulatory Compliance

Soft Skills

Ethical LeadershipExcellent CommunicationTeam Management

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree Preferred

Industry Keywords

Pharmaceutical DiagnosticsMedTechClinical ProgramsMatrixed OrganizationsField Marketing Activities

About the role

Key responsibilities & impact

Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes
Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing
Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities
Design and track KPIs for regional marketing execution
Collaborate with Marketing Franchise team and Marketing Centers of Excellence to develop and deploy tailored marketing messaging
Integrate clinical “voice of field” into brand and GTM strategy
Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities
Coordinate presence at key regional and local events in collaboration with events and franchise teams
Refer customer questions and requests to appropriate teams in line with company policies

Requirements

What you’ll need

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred
10+ years of pharmaceutical marketing experience, including product launch and brand management
Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings
Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration
Strong strategic thinking, financial acumen, and excellent communication skills
Ability to manage complex projects with multiple stakeholders in a fast-paced environment
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility
Willingness to travel 50% of the time

Benefits

Comp & perks

medical
dental
vision
paid time off
401(k) plan with employee and company contribution opportunities
life insurance
disability insurance
accident insurance
tuition reimbursement