Global Clinical Marketing Manager – Patient Care Solutions

GE HealthCare

Global Clinical Marketing Manager leading clinical marketing strategy to enhance adoption of healthcare solutions. Collaborating on content and evidence strategies across multiple healthcare segments.

Posted 7/15/2026full-timeRemote • Wisconsin • 🇺🇸 United StatesSeniorLead💰 $122,400 - $183,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing clinical marketing strategies, with a strong focus on customer engagement, evidence generation, and cross-functional collaboration. Proven ability to lead projects and drive measurable business impact in healthcare settings.

Highest-signal resume keywords

Clinical Marketing Strategy DevelopmentHealthcare Delivery UnderstandingEvidence Generation and Claims SubstantiationCustomer Engagement and Insights GatheringCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Clinical Program LeadershipMarketing StrategyContent DevelopmentHealth EconomicsClinical Trial MethodologyData AnalysisCustomer Journey MappingProgram Effectiveness EvaluationDigital Engagement StrategiesEducational Program Development

Soft Skills

Communication SkillsOrganizational SkillsProblem-Solving SkillsPresentation SkillsPrioritization Skills

Industry Keywords

Key Opinion Leaders (KOLs)Clinical WorkflowsPatient Care DeliveryHealthcare MarketingCommercialization PrinciplesMatrixed Organization ExperienceClinical AudiencesThought LeadershipMarket ResearchStrategic Partnerships

About the role

Key responsibilities & impact

Develop and execute the global clinical marketing strategy to drive awareness, engagement, adoption, and behavioral change among clinical audiences.
Lead the clinical solution approach to showcase the integrated value of the PCS portfolio across care settings and workflows.
Balance thought leadership (solution-agnostic) and solution-specific clinical marketing to build credibility and drive adoption.
Define success metrics and evaluate program effectiveness to optimize business outcomes.
Partner with Product Marketing, Product Management, Content & Engagement, Regional Marketing, Clinical teams, and Chief Medical Office to align strategies and priorities.
Support commercialization efforts by contributing clinical expertise to value propositions, messaging, and go-to-market plans.
Collaborate on new product launches by developing clinical positioning, evidence strategies, and engagement plans.
Lead development of high-impact clinical content and engagement initiatives, including: symposiums, webinars, white papers, educational programs, thought leadership campaigns and industry presence (conferences, associations).
Partner with the cross functional team to build and execute integrated, omnichannel campaigns and digital engagement strategies.
Contribute to development of the PCS brand story across clinical audiences and care pathways.
Develop clinical personas and customer journey maps to guide engagement strategies.
Gather and synthesize insights from: Advisory boards, Market research, Customer interactions and KOL engagement.
Identify unmet needs and evolving customer preferences to inform marketing and portfolio strategies.
Partner with internal stakeholders to develop and execute: Clinical evidence generation plans, Claims and publication strategies, Health economics and outcomes research (HEOR).
Support dissemination of scientific evidence and clinical publications to strengthen differentiation and credibility.
Monitor competitive evidence and claims to identify opportunities for differentiation.
Design and deliver accredited and non-accredited educational programs to strengthen relationships with clinical stakeholders, ensuring content is evidence-based, relevant, and aligned with evolving standards of care.
Establish the organization as a trusted clinical partner through ongoing thought leadership initiatives, including publications, advisory boards, speaking engagements, and collaboration with key opinion leaders.
Develop strategic educational roadmaps that address clinical practice gaps, support product adoption, and enhance patient outcomes.
Partner cross-functionally with medical, regulatory, and commercial teams to ensure compliant, high-impact educational offerings.
Build and manage relationships with: Key Opinion Leaders (KOLs), Academic institutions, Healthcare organizations and professional societies.
Expand and maintain the global KOL network.
Identify strategic partnerships and co-development opportunities.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, or related field required; advanced degree preferred.
Minimum of 7 years of experience in clinically focused marketing, healthcare marketing, clinical program leadership, or related healthcare industry experience.
Experience working in or closely supporting clinical care environments, with firsthand understanding of patient care delivery, clinician decision-making, and operational challenges across healthcare settings.
Strong understanding of healthcare delivery, clinical workflows, and customer needs across care settings.
Core understanding of clinical trial methodology, evidence generation, claims substantiation, and health economics; ability to interpret and help develop clinical presentations, publications, and value communications.
Demonstrated ability to gather customer insights and translate them into impactful marketing strategies and commercial outcomes.
Proven ability to work successfully in a matrixed organization and effectively manage internal and external stakeholders.
Demonstrated ability to lead projects, navigate ambiguity, and drive cross-functional alignment.
Strong understanding of marketing strategy, content development, customer engagement, and commercialization principles.
Passion for clinical science, customer-centered innovation, and driving measurable business impact.
Analytical in nature with strong organizational, communication, presentation, prioritization, and problem-solving skills.

Benefits

Comp & perks

medical
dental
vision
paid time off
a 401(k) plan with employee and company contribution opportunities
life
disability
accident insurance
tuition reimbursement