Director, Molecular Imaging

GE HealthCare

MI Marketing Director for USA & Canada driving marketing campaigns in healthcare technology. Collaborating across teams to enhance customer engagement and deliver innovative imaging solutions.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesLead💰 $145,600 - $218,400 per yearWebsite

About the role

Key responsibilities & impact

Position digital MI, nuclear medicine, PET/CT solutions to win with customers and prove GE HealthCare improves lives in the moments that matter.
Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.
Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.
Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns.
Contribute to globally developed, research-based materials that strengthen value propositions for Interventional solutions.
Update and customize globally developed marketing materials for the USCAN customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.
Ensure New Product Introduction (NPI) deliverables are compliant with global standards and USCAN region needs.
Train the imaging sales team on the appropriate use of sales collaterals, what to emphasize and how to effectively position GE HealthCare MI offerings vs. the competitive products
Collaboratively develop, design and execute highly impactful global and regional trade show experiences
Build relationships with marketing colleagues, bringing them up to speed on portfolio insights, positioning and opportunities to aid in marketing communications content development and channel execution

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Engineering, Science or Business Administration, MBA preferred
7+ years experience in marketing, sales or product management of healthcare or technology solutions
Meaningful exposure to the broader, PET/CT, PET/MR and/or nuclear medicine medtech segments
Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits
Experience developing strong customer-centric value propositions and content
Excellent interpersonal and oral and written communications skills
Preference for Chicago or Milwaukee; Remote option

Benefits

Comp & perks

medical insurance
dental insurance
vision insurance
paid time off
401(k) plan with employee and company contribution opportunities
life insurance
disability insurance
accident insurance
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingmarketing strategycontent developmentcustomer-focused contentSEMemail marketingsocial media marketingsales collateralNew Product Introduction (NPI)value propositions

Soft Skills

interpersonal skillsoral communicationwritten communicationcollaborationrelationship building

Certifications

Bachelor’s DegreeMBA