Director, Field Marketing – Oncology Referrers

GE HealthCare

Director of Field Marketing leading U.S. oncology strategy and execution for GE HealthCare's pharmaceutical diagnostics segment.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics (PDx) segment.
Drive regional demand generation and deliver on-label product related education.
Coordinate go-to-market execution with sales and tailor national marketing strategies to local market dynamics.
Manage and mentor a team of Regional Field Marketing Managers.
Plan and lead execution of regional/local demand generation initiatives including campaigns and educational programming.
Partner with sales leadership to develop compliant territory specific go-to-market plans and customer activation activities.
Design and track KPIs for regional marketing execution including lead generation and campaign response metrics.
Collaborate with Marketing Franchise team to develop tailored marketing messaging and field kits based on customer insights.
Work with Regulatory, Legal and Compliance stakeholders for appropriate design and execution of field marketing activities.
Coordinate presence at key regional and local events in collaboration with events and franchise teams.

Requirements

What you’ll need

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
10+ years of pharmaceutical marketing experience, including product launch and brand management.
Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.
Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.
Strong strategic thinking, financial acumen, and excellent communication skills.
Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
Willingness to travel 50% of the time.

Benefits

Comp & perks

Professional development
Challenging careers
Competitive compensation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pharmaceutical marketingproduct launchbrand managementdemand generationKPI trackingcampaign managementcustomer activationmarketing strategyeducational programmingcompliance

Soft Skills

ethical leadershipstrategic thinkingfinancial acumencommunicationproject managementcross-functional collaborationteam managementmentoringadaptabilitystakeholder management

Certifications

Bachelor's degreeMBA