Global Marketing Manager – Interventional Cardiology

GE HealthCare

Global Marketing Manager for interventional cardiology developing commercialization strategies and leading product marketing initiatives. Collaborating across global teams to drive market growth and product launches.

Posted 6/24/2026full-timeBuc • 🇫🇷 FranceMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develop a market assessment & commercialization strategy and produce quarterly market share analysis, pricing analysis, competitive deep dives analysis
Develop a deep understanding of clinical and industry trends in the segment
Perform product & service economic analysis, develop and support portfolio diversification strategies
Lead NPI launch plans and develop business cases in collaboration with Product Managers and marketing plans with Region Marketing Leaders
Develop impactful value propositions, for assigned products/offers/services
Participate in the evaluation of market research, market positioning, promotions associated with assigned scope
Lead the development of Global Go To Market strategy
Define solid evidence generation plans required to support our Value Propositions
Work closely with KOLs, Global & Regional clinical teams as well as research teams
Develop close collaboration with Key Opinion Leaders
Collaborate with counterparts from IGS & ICAR to develop compelling Value Prop, evidence generation and sales tools
Interpret simple internal and external business challenges and recommend best practices to improve products, processes or services

Requirements

What you’ll need

Based on an educational level comparable to a Master's degree from an accredited university or college (or a high school diploma with relevant experience)
Significant experience in Marketing management & New Products Launches
Significant marketing experience in upstream or downstream roles, including market analysis, customer insights, product launch, business development and branding
Prior experience in both global and region product marketing
Familiar with the healthcare industry/MedTech products
Experience managing an international brand
Sound clinical expertise in interventional cardiology (devices and/or imaging)
Sound knowledge across product lines, markets, sales processes, or customer groups
Strong commercial awareness and strategic thinking and influencing skills
Strong analytical and process skills
Excellent oral and written communication skills in English
Very good interpersonal and leadership skills

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market assessmentcommercialization strategymarket share analysispricing analysiscompetitive analysisproduct economic analysisportfolio diversificationNPI launch plansbusiness case developmentvalue proposition development

Soft Skills

strategic thinkinginfluencing skillsanalytical skillsprocess skillsoral communicationwritten communicationinterpersonal skillsleadership skills

Certifications

Master's degree