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Senior Surgery Marketing Manager
GE HealthCareSenior Marketing Manager driving marketing excellence for GE HealthCare's Surgery portfolio in the EAGM region. Collaborating with cluster leaders on strategy, analytics, and campaign execution across diverse markets.
Tech Stack
Tools & technologiesSFDC
About the role
Key responsibilities & impact- Serve as the marketing right hand to the three regional cluster leaders.
- Supporting them with business analytics, monthly operating reviews, annual marketing planning, and disciplined follow‑through on commercial programs.
- Lead digital marketing, product lifecycle activities, market intelligence, commercial enablement, congresses, and customer programs across the EAGM region.
- Act as the primary marketing partner for all three cluster leaders, contributing to monthly operating reviews with insights, progress updates, performance metrics, and proactive recommendations.
- Conduct analysis of SFDC funnel trends to identify obstacles and propose corrective actions.
- Track and communicate key marketing metrics for direct and indirect markets.
- Lead EAGM’s marketing workstreams for New Product Introductions including launch plans, messaging, digital activation, and field readiness.
- Build strategic and operational marketing plans for direct and indirect markets.
- Maintain strong awareness of clinical trends, competitive actions, and market dynamics.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Healthcare, or related field.
- Extensive marketing leadership experience within healthcare, medical devices, life sciences, and other highly regulated industries.
- Proven success in both B2B and B2C marketing across direct and indirect markets.
- Strong capability in digital marketing, multi‑channel campaign development, analytics, and optimization.
- Experience leading New Product Introductions (NPIs), including launch planning and field enablement.
- Strong analytical skills with the ability to interpret funnel metrics, identify trends, and translate insights.
- Experience acting as a strategic business partner to commercial leaders.
- Strong project management skills and execution discipline.
- Excellent communication and presentation skills, with ability to influence across levels.
- Ability and willingness to travel approximately 30–40% across the EAGM region.
Benefits
Comp & perks- Relocation Assistance Not Provided
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business analyticsdigital marketingmarket intelligenceNew Product Introductionsmulti-channel campaign developmentanalyticsoptimizationfunnel metricslaunch planningfield enablement
Soft Skills
leadershipanalytical skillsproject managementexecution disciplinecommunication skillspresentation skillsinfluencing skillsstrategic partnership