Senior HEOR Marketing Manager

GE HealthCare

HEOR Marketing Senior Manager responsible for shaping clinical and economic value of healthcare solutions. Develop evidence-based strategies and communicate compelling value propositions for market leaders.

Posted 5/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $140,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Own the HEOR and RWE strategy for a priority product/portfolio across the full lifecycle, from pipeline to post‑market
Develop prioritized evidence generation plans (e.g., RWE studies, economic models, patient‑reported outcomes, preference studies) and ensure timely delivery of high‑impact outputs
Partner closely with clinical, medical affairs, regulatory, product management and product marketing teams to identify evidence needs, align on endpoints, and shape study designs
Provide HEOR input into clinical programs and global product development plans to ensure endpoints and data streams support future value claims
Translate clinical and economic evidence into field‑ready value assets: AMCP‑style dossiers, global value dossiers, budget‑impact and cost‑effectiveness models, value calculators, dashboards, and visual storytelling tools
Deliver training, playbooks, and workshops to commercial and regional marketing teams to ensure confident, consistent value communication
Act as the HEOR champion within the segment; build strong relationships with senior leaders across commercial, medical, and strategy functions
Influence portfolio strategy by highlighting opportunities for differentiation through value creation and by steering pipeline and post‑market investments toward high‑return evidence

Requirements

What you’ll need

Bachelor’s degree in Health Economics, Economics, Public Health, Health Policy, Business, or a related field
5 years in HEOR, outcomes research, pricing/reimbursement, market access, or portfolio value strategy
Demonstrated expertise in economic modeling (cost‑effectiveness, budget impact), RWE, and preference studies
Track record of peer‑reviewed publications, dossier development, and creation of customer‑facing HEOR tools that drive adoption
Deep understanding of global healthcare systems (Public, IDNs/health systems, payers, etc.)
Exceptional communication and storytelling skills; proven ability to present to executive stakeholders and to simplify complex methods for non‑technical audiences
Experience managing external vendors and budgets related to economic analysis or value tool development
Demonstrated success working in matrixed environments, influencing across functions without direct authority
Legal authorization to work in the U.S. is required

Benefits

Comp & perks

Health insurance
401(k) plan with employee and company contribution opportunities
Paid time off
Life, disability, and accident insurance
Tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HEORRWEeconomic modelingcost-effectivenessbudget impactpreference studiesdossier developmentvalue calculatorsdata streamsvalue communication

Soft Skills

communication skillsstorytelling skillsrelationship buildinginfluencing skillstraining deliveryworkshop facilitationsimplifying complex methodscollaborationstrategic thinkingpresentation skills