Senior HEOR Marketing Manager

GE HealthCare

. Own the HEOR and RWE strategy for a priority product/portfolio across the full lifecycle, from pipeline to post‑market.

Posted 5/9/2026full-timeRemote • Wisconsin • 🇺🇸 United StatesSenior💰 $140,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Own the HEOR and RWE strategy for a priority product/portfolio across the full lifecycle, from pipeline to post‑market.
Develop prioritized evidence generation plans (e.g., RWE studies, economic models, patient‑reported outcomes, preference studies) and ensure timely delivery of high‑impact outputs.
Partner closely with clinical, medical affairs, regulatory, product management and product marketing teams to identify evidence needs, align on endpoints, and shape study designs.
Translate clinical and economic evidence into field‑ready value assets: AMCP‑style dossiers, global value dossiers.
Identify unmet needs and value gaps to inform positioning, pricing corridors, and evidence priorities.

Requirements

What you’ll need

Bachelor’s degree in Health Economics, Economics, Public Health, Health Policy, Business, or a related field
5 years in HEOR, outcomes research, pricing/reimbursement, market access, or portfolio value strategy
Demonstrated expertise in economic modeling (cost‑effectiveness, budget impact), RWE, and preference studies
Track record of peer‑reviewed publications, dossier development, and creation of customer‑facing HEOR tools that drive adoption
Deep understanding of global healthcare systems (Public, IDNs/health systems, payers, etc.)
Experience managing external vendors and budgets related to economic analysis or value tool development
Legal authorization to work in the U.S. is required.

Benefits

Comp & perks

medical, dental, vision
paid time off
401(k) plan with employee and company contribution opportunities
life, disability, and accident insurance
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HEORRWEeconomic modelingcost-effectivenessbudget impactpreference studiesdossier developmentvalue tool developmentevidence generation planspeer-reviewed publications

Soft Skills

collaborationcommunicationstrategic thinkingproblem-solvingproject management