Marketing Leader, Contrast Media

GE HealthCare

. Own the end-to-end marketing strategy and performance for the Contrast Media portfolio .

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $145,600 - $218,400 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end marketing strategy and performance for the Contrast Media portfolio
Lead annual strategic planning, operating plans, and long-range forecasting
Identify growth opportunities across segments to expand portfolio utilization
Lead commercial readiness planning for a pipeline contrast agent currently in Phase 2/3 clinical development
Define and execute integrated customer strategies across organized customers, HCPs, payers, and patients
Drive demand generation strategies, promotional campaigns, and channel optimization
Align and lead cross-functional teams including Sales, Medical Affairs, Market Access, Training, Supply Chain, Regulatory, and Legal
Monitor competitive activity, clinical trends, and evolving customer needs

Requirements

What you’ll need

Bachelor’s degree required
MBA or advanced degree preferred
10+ years of experience in pharmaceutical, medical device, or healthcare marketing or commercial leadership
Experience managing direct reports and/or leading teams in a matrixed environment preferred
Experience managing large or multi-brand portfolios and driving commercial performance
Experience in hospital-based products and B2B marketing strongly preferred
Prior launch experience or involvement in pipeline commercialization planning
Proven ability to align diverse stakeholders and lead without direct authority
Confident communicator with the ability to influence senior leadership

Benefits

Comp & perks

medical, dental, vision
paid time off
401(k) plan with employee and company contribution opportunities
life, disability, and accident insurance
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycommercial performancedemand generationpromotional campaignsportfolio managementpipeline commercializationclinical developmentstrategic planningoperating plansforecasting

Soft Skills

leadershipcommunicationinfluencestakeholder alignmentteam managementcross-functional collaborationorganizational skillsstrategic thinkingproblem-solvingadaptability

Certifications

Bachelor’s degreeMBA or advanced degree