Regional Manager, Field Marketing – US Molecular Imaging – Cardiology

GE HealthCare

. The Regional Field Marketing Manager will localize and activate brand strategy.

Posted 4/24/2026full-timeRemote • Illinois, Ohio • 🇺🇸 United StatesSeniorLead💰 $132,000 - $204,000 per yearWebsite

About the role

Key responsibilities & impact

The Regional Field Marketing Manager will localize and activate brand strategy.
Enable regional sales teams and execute educational and demand-generation programs across their assigned region.
Serve as a bridge between national marketing and field execution, ensuring commercial excellence.
Translate national marketing and brand strategies into executable regional/local plans.
Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing.
Identify, develop, and maintain a deep understanding of the Cardiology Network in territory.
Execute and manage regional demand and clinical education marketing programs.
Support referrer site activations by delivering field materials and resources for cardiology offices.
Plan and lead execution of regional/local demand generation initiatives.
Partner with sales leadership to develop territory specific go to market plans.

Requirements

What you’ll need

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
10+ years of pharmaceutical marketing experience, including product launch and brand management.
Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings.
Proven leadership experience in managing teams and cross-functional collaboration.
Strong strategic thinking, financial acumen, and excellent communication skills.
Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
Willingness to travel 50% of the time in field and with customers and running regional/local events.
Candidate must currently reside in the Chicago or Cleveland area for consideration.

Benefits

Comp & perks

Medical
Dental
Vision
Paid time off
401(k) plan with employee and company contribution opportunities
Life insurance
Disability insurance
Accident insurance
Tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pharmaceutical marketingproduct launchbrand managementclinical education marketingdemand generationproject managementfinancial acumenstrategic thinkingcross-functional collaborationMedTech

Soft Skills

leadershipcommunicationstrategic thinkingcollaborationproject managementadaptabilityproblem-solvingstakeholder managementteam managementcustomer engagement

Certifications

Bachelor’s degreeMBA