GE HealthCare

Franchise Marketing Leader – Oncology

GE HealthCare

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $145,600 - $218,400 per year

Job Level

Senior

About the role

  • Develop and lead the 3-year U.S. oncology brand strategy to drive market adoption and commercial effectiveness.
  • Focus on tying market and clinical insights together with business direction.
  • Daily execution includes driving new leads, accelerating demand, enabling sales effectiveness, and ensuring strong customer experience.
  • Work closely with product team, executive team, sales, training, market access, medical affairs, compliance, and other teams for development and execution of strategies.
  • Monitor market and clinical trends, competitive activities, and customer insights to continually adjust marketing tactics and ensure alignment with business goals.

Requirements

  • Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
  • 8+ years of pharmaceutical and or molecular imaging marketing experience, including product launch and lifecycle management.
  • Oncology therapeutic area experience is required, and prior oncology disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
  • Strong understanding of pharmaceutical markets, including regulatory and market access environments.
  • Proven track record of cross-functional team leadership and stakeholder engagement.
  • Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.
Benefits
  • medical
  • dental
  • vision
  • paid time off
  • a 401(k) plan with employee and company contribution opportunities
  • life
  • disability
  • accident insurance
  • tuition reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pharmaceutical marketingmolecular imaging marketingproduct launchlifecycle managementmarket accessregulatory understandingLean methodologiesprocess efficiencycontinuous improvement
Soft Skills
cross-functional team leadershipstakeholder engagementcustomer experiencestrategic marketing
Certifications
Bachelor’s degreeMBA