Build, maintain, and evolve standardized global frameworks for marketing ROI, attribution, MMM, and incrementality testing.
Support development of ROI measurement programs by creating models, dashboards, and methodologies.
Design and implement algorithms that help analyze critical key performance indicators, market performance and overall organizational health performance.
Provide insights that guide portfolio-level investment decisions and campaign optimization.
Generate insights into specific digital channel effectiveness and customer behavior.
Translate analytics into actionable guidance for optimization.
Develop and automate dashboards and performance scorecards.
Collaborate with IT and data teams to enhance pipelines and integrate new data sources.
Serve as the key analytics partner to Portfolio Marketing, Integrated Campaigns, Digital Experience, Finance, and regional teams.
Train marketers on KPI standards, dashboards, and measurement frameworks.

Requirements

Bachelor’s degree in Marketing, Data Science, Analytics, Economics, Statistics, or related field
5+ years’ experience in marketing analytics or related functions
Expertise with MMM, attribution modeling, A/B testing, and multi-channel analytics
Proficiency with SQL, Python, R, and BI platforms
Strong ability to synthesize complex data and communicate insights.

Benefits

Medical insurance
Dental insurance
Vision insurance
Paid time off
401(k) plan with employee and company contribution opportunities
Life insurance
Disability insurance
Accident insurance
Tuition reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing ROIattribution modelingMMMincrementality testingA/B testingmulti-channel analyticsSQLPythonRBI platforms

Soft Skills

synthesize complex datacommunicate insightscollaborationtraining

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Data ScienceBachelor’s degree in AnalyticsBachelor’s degree in EconomicsBachelor’s degree in Statistics