GE HealthCare

Product Marketing Leader

GE HealthCare

full-time

Posted on:

Location Type: Office

Location: Beijing • China

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Job Level

Senior

About the role

  • Collecting win/loss & competitive insight on product portfolios at regional level
  • Collaborating with commercial leadership and global marketing to develop the region market and orders forecast
  • Ensuring regional marketing plans & execution are aligned with global marketing plan to grow orders and share
  • Providing region input to business cases for products/upgrades that are at concept stage
  • Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio
  • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs
  • Validating global value proposition and messaging and adapt for regional use
  • Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities
  • Working with Field Marketing organization on interlocks
  • Developing and supporting product-specific KOL’s and advisory boards
  • Developing regional thought leadership and advertising and promotion strategy
  • Adapting global marketing assets to ensure that the region commercial organization has the right tools to position and sell product configurations
  • Training direct / indirect sales channels
  • Identifying and establishing reference and show sites
  • Developing programs to gather regional evidence of customer success
  • Coordinating product training for commercial teams by leveraging Global Product Marketing support
  • Providing commercial teams product knowledge in product use differentiation, positioning and pricing

Requirements

  • Bachelor’s Degree in Marketing, Business Administration or related field
  • 3+ years’ experience in marketing, product marketing or related field
  • Leadership skills to lead teams and shape/lead growth vision and marketing strategy
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams
  • Excellent oral and written communications skills
  • Strong analytical and process skills
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market analysiscompetitive analysisclinical trend analysisproduct marketingforecastingcustomer segmentationvalue proposition developmentproduct trainingadvisory board developmentmarketing strategy
Soft Skills
leadershipteam orientedcommunicationanalytical skillsprocess skillscollaborationmotivationcross-functional teamworkproblem-solvingstrategic thinking
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration