Product Marketing Leader

GE HealthCare

. Collecting win/loss & competitive insight on product portfolios at regional level .

Posted 3/31/2026full-timeBeijing • 🇨🇳 ChinaSeniorWebsite

About the role

Key responsibilities & impact

Collecting win/loss & competitive insight on product portfolios at regional level
Collaborating with commercial leadership and global marketing to develop the region market and orders forecast
Ensuring regional marketing plans & execution are aligned with global marketing plan to grow orders and share
Providing region input to business cases for products/upgrades that are at concept stage
Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio
Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs
Validating global value proposition and messaging and adapt for regional use
Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities
Working with Field Marketing organization on interlocks
Developing and supporting product-specific KOL’s and advisory boards
Developing regional thought leadership and advertising and promotion strategy
Adapting global marketing assets to ensure that the region commercial organization has the right tools to position and sell product configurations
Training direct / indirect sales channels
Identifying and establishing reference and show sites
Developing programs to gather regional evidence of customer success
Coordinating product training for commercial teams by leveraging Global Product Marketing support
Providing commercial teams product knowledge in product use differentiation, positioning and pricing

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business Administration or related field
3+ years’ experience in marketing, product marketing or related field
Leadership skills to lead teams and shape/lead growth vision and marketing strategy
Team oriented – ability to motivate and work well with diverse, cross-functional teams
Excellent oral and written communications skills
Strong analytical and process skills

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market analysiscompetitive analysisclinical trend analysisproduct marketingforecastingcustomer segmentationvalue proposition developmentproduct trainingadvisory board developmentmarketing strategy

Soft Skills

leadershipteam orientedcommunicationanalytical skillsprocess skillscollaborationmotivationcross-functional teamworkproblem-solvingstrategic thinking

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration