Director, Field Marketing – Neurology, Oncology Referrers
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $192,000 - $288,000 per year
Job Level
About the role
- Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes.
- Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team.
- Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation.
- Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics.
- Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.
- Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings.
- Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements.
- Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locally.
- Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties.
- Will own national level metrics for local activities, educational activities and demand generation goals.
Requirements
- Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
- 10+ years of pharmaceutical marketing experience, including product launch and brand management.
- Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.
- Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.
- Strong strategic thinking, financial acumen, and excellent communication skills.
- Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
- Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
- Willingness to travel 50% of the time.
Benefits
- medical
- dental
- vision
- paid time off
- a 401(k) plan with employee and company contribution opportunities
- life
- disability
- accident insurance
- tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
pharmaceutical marketingproduct launchbrand managementdemand generationKPI trackingcampaign response analysisclinical education programmingmarket insights analysiscompliance managementproject management
Soft Skills
leadershipstrategic thinkingfinancial acumencommunicationcross-functional collaborationethical leadershipteam managementproblem-solvingadaptabilitystakeholder management
Certifications
Bachelor’s degreeMBA or advanced degree