Lead marketing communications strategy for global product launches, ensuring alignment with brand and portfolio objectives.
Develop integrated content plans that support product positioning and messaging across multiple channels.
Collaborate with Product Marketing, Field Marketing, Portfolio Strategy, and Central Imaging Marketing Communications teams to deliver impactful campaigns.
Create and manage high-value marketing assets, including product launch kits, thought leadership content, regional campaign materials, and digital content.
Ensure consistent messaging across global and regional initiatives.
Partner with internal stakeholders to optimize content workflows and leverage content management systems for efficient asset delivery.

Requirements

10+ years of experience in marketing communications and content strategy
Proven success in healthcare marketing, preferably in imaging and informatics
Strong understanding of B2B marketing for IT, SaaS, and cloud-based solutions
Exceptional writing and storytelling skills for technical and executive audiences
Experience managing complex projects with multiple stakeholders
Familiarity with employee advocacy platforms (e.g., EveryoneSocial) and content management systems (e.g., Adobe Workfront, Showpad)

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing communicationscontent strategyB2B marketinghealthcare marketingimaginginformaticsproject managementwritingstorytelling

Soft Skills

collaborationstakeholder managementcommunication