Build, maintain, and evolve standardized global frameworks for marketing ROI, attribution, MMM, and incrementality testing.
Support development of ROI measurement programs by creating models, dashboards, and methodologies.
Design and implement algorithms that help analyze critical key performance indicators, market performance, and overall organizational health performance.
Provide insights that guide portfolio-level investment decisions and campaign optimization.
Generate insights into specific digital channel effectiveness and customer behavior.
Translate analytics into actionable guidance for optimization.
Develop and automate dashboards and performance scorecards.
Collaborate with IT and data teams to enhance pipelines and integrate new data sources.
Train marketers on KPI standards, dashboards, and measurement frameworks.
Serve as the key analytics partner to Portfolio Marketing, Integrated Campaigns, Digital Experience, Finance, and regional teams.

Requirements

Bachelor’s degree in Marketing, Data Science, Analytics, Economics, Statistics, or related field.
5+ years’ experience in marketing analytics or related functions.
Expertise with MMM, attribution modeling, A/B testing, and multi-channel analytics.
Proficiency with SQL, Python, R, and BI platforms.
Strong ability to synthesize complex data and communicate insights.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing ROIattribution modelingMMMincrementality testingA/B testingmulti-channel analyticsSQLPythonRBI platforms

Soft Skills

synthesize complex datacommunicate insights